SurveyMonkey Audience pricing

Skip slow-moving agencies that charge by the hour and leave you in the dark.

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The 3 factors that determine your Audience survey cost

Sample size
How many completed survey responses you need.
Survey length
The number of questions you include in your survey.
Targeting criteria
Attributes, balancing, and incidence rate.

Examples of Audience market research projects

A sporting goods store wants to test new logo, headline, and home page concepts
  • 10-question survey
  • General U.S. population
  • 200 responses at $1.00 per response
A tech accessory company wants feedback from women on their latest iPhone case design
  • 20-question survey
  • Female iPhone owners in the U.S.
  • 500 responses at $3.00 per response
An ad agency wants to understand habits and attitudes of daily coffee drinkers
  • 25-question survey
  • 64% incidence rate
  • 1,000 responses at $2.75 per response
"SurveyMonkey Audience has given us the ability to test ideas without depleting resources."
Elizabeth Maas
Brand Manager, fairlife