AI research: Discover the latest stats and trends
Stay ahead of critical AI developments with our original research—then see how our AI technology can help you confidently build surveys and get your own high-quality insights.
AI isn’t enticing to everyone, but it is to marketers
75%
of marketers report that AI makes their job easier*
90%
of people prefer to get customer service from a human rather than a chatbot**
27%
of marketers fear that AI will challenge their job safety*
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AI in marketing: Cutting through the hype and harnessing the potential for marketers
Despite their favorable views of AI, marketers have a healthy respect for its potential for disruption.
AI in the customer experience: The ups, downs, and up-and-coming opportunities
The average NPS for human customer service is +6 (slightly positive), while the average NPS for an AI-driven customer service is -66 (very negative).
Market researchers are ready for AI-enabled solutions
Adoption of AI is slower among market researchers—49% haven’t used AI in the past three months—but it’s not for lack of enthusiasm.
SurveyMonkey research: International perspectives on AI
Most people in the UK, Ireland, Canada, and Australia think that AI will have some impact on their lives in the next five years.
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Explore more AI research
AI and higher education
Students use AI for schoolwork but fear for their job prospects.
AI and healthcare
AI isn’t used by many providers yet but that could change within 5 years.
AI and entertainment
AI could shake the foundations of the US entertainment industry.
AI and consumers
US adults aren't fans of technical AI terms and tools that take over.
AI and the workforce
Among US workers, AI is a threat to some, but a concern to many.
AI and retail
Is AI transforming retail offerings and how people shop?
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*This SurveyMonkey study was conducted among 403 marketing professionals on July 11-18, 2023. Respondents were selected from an online non-probability panel.
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**This SurveyMonkey study of 2,201 US consumers aged 18+ was conducted from April 17 - 19, 2023 and weighted by age, race, gender, education, geography, using the Census Bureau’s Community Survey to reflect the demographic composition of the United States.
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Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.