SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customize online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in

How to categorize the types of shoppers using surveys

Surveys can segment your shoppers to make your marketing more effective. We can help.

Many companies are rethinking the way they do business since the COVID-19 pandemic. As you rethink business strategies, it’s more important than ever to understand your customers. With that in mind, companies are creating updated shopper profiles with detailed descriptions of their ideal or target consumers in an effort to know customers better and meet their purchasing needs.

Shopper profiles can include demographic, geographic, and psychographic information, but the key components of these profiles are the insights into how they shop and what drives them to make a purchase. This information helps you to develop a shopping experience that caters to the way your customers shop. Part of this process is categorizing your shoppers.