More than seven in 10 people in the U.S. (72%) plan to spend at least some of their holiday shopping dollars at small business, either online or in store, according to a new CNBC|SurveyMonkey poll just in time for Small Business Saturday. A plurality (42 percent) are planning to go shopping at a small business on Small Business Saturday itself, November 25th. Other key findings:
- Small business owners are also more likely than others to say they will shop at small businesses on Small Business Saturday: 63 percent say they will do so.
- Amazon Prime subscribers are more likely than non-subscribers to shop at small businesses on Small Business Saturday. Just under half (49 percent) of Amazon Prime subscribers say they plan to shop at small businesses on November 25th, compared with 39 percent of people who use Amazon but do not subscribe to Prime and 31 percent of people who do not shop on Amazon.
Click through all the results in the interactive toplines below.
Read more about our polling methodology here.
Do you plan to patronize a small business on Small Business Saturday?
Approximately what percentage of your holiday shopping dollars do you expect to spend at small businesses, either online or in-store?
Does your household subscribe to Amazon Prime?
Do you think that cutting the corporate tax rate will:
If you, yourself, get a tax cut, what will you do with the extra money? (Select all that apply)
If it passes, what group would benefit the most from the tax reform bill currently being debated in Congress?