Your analytics can tell you where visitors drop off, but they can't tell you why.
Perhaps a pricing page creates uncertainty, or a checkout flow feels confusing. Maybe a key piece of information is missing entirely. While traditional analytics surface the symptoms, they often leave teams guessing at the root cause.
That's why SurveyMonkey is excited to introduce GetFeedback, a website feedback solution that helps you understand what visitors are experiencing in the moments that matter most.
Meet GetFeedback
With GetFeedback, you can add feedback forms directly to your website, allowing visitors to share in-the-moment feedback while they're actively engaging with your content, uncover friction points across the customer journey, and make smarter decisions to improve conversion and customer experience.
There are three ways to capture feedback when–and where–it’s most top-of-mind for visitors. This gives teams flexibility to collect feedback across key moments in the journey.
- Feedback buttons: A persistent, always-on entry point so visitors can share input at any time
- Trigger-based forms: Behavior-based prompts for feedback that appear at key moments (time on page, scroll depth, exit intent, and more)
- Embedded forms: Forms built directly into page content for seamless, in-experience collection
A built-in analysis dashboard allows teams to view results, identify trends, and drill down into individual responses.
Turn visitor feedback into better digital experiences
Understand the reasons behind drop-offs
When visitors abandon a journey, GetFeedback helps reveal the hesitation, confusion, or friction that influenced their decision. Collect contextual feedback at key moments to understand what's preventing visitors from taking the next step.
For example, an e-commerce team might discover that visitors are abandoning checkout because shipping costs appear later than expected, while a SaaS company may learn that users are dropping off during account creation due to a confusing onboarding step.
Hear directly from your visitors
Capture feedback through customizable feedback buttons, embedded experiences, and trigger-based forms that appear at the right moment in the customer journey. Gather insights while experiences are still fresh, leading to more accurate and actionable feedback.
For example, a marketing team can ask visitors whether they found the information they needed on a pricing page, while a support team can collect feedback immediately after a customer interacts with a help center article.
Identify issues in real time
Don't wait weeks for survey results or customer complaints to surface problems. GetFeedback helps you collect and review feedback as it happens, allowing teams to quickly identify emerging issues before they impact more customers.
For instance, if visitors suddenly begin reporting broken links, confusing navigation, or technical issues after a website update, teams can identify and address the problem before it affects a larger audience.
Launch quickly with low-code implementation
Getting started doesn't require a lengthy deployment process. With a simple, low-code setup, teams can install GetFeedback and begin collecting visitor insights in minutes.
This allows digital marketing, ecommerce, and customer experience teams to start gathering feedback without relying heavily on developer resources or complex implementation projects.
Understand the people behind the clicks
The best digital experiences aren't built on assumptions—they're built on understanding.
GetFeedback helps teams move beyond behavioral analytics to uncover the motivations, frustrations, and questions that shape visitor decisions. By combining what visitors do with why they do it, organizations can make more confident decisions about website optimization, customer experience, and conversion improvement.
Whether you're trying to reduce abandonment, improve customer journeys, or better understand your audience, GetFeedback gives you the insights needed to take action faster.
How different teams use GetFeedback
E-commerce teams use GetFeedback to understand why shoppers leave before completing a purchase and identify opportunities to improve conversion rates.
Marketing teams use GetFeedback to optimize landing pages, messaging, and campaign experiences based on direct visitor feedback.
Customer experience teams use GetFeedback to uncover friction across digital journeys and prioritize improvements that have the greatest impact on customer satisfaction.
Product and digital teams use GetFeedback to gather contextual feedback on new features, website experiences, and self-service resources to inform future improvements.
Start uncovering visitor insights today
Ready to understand what your website visitors are trying to tell you?
Start a free 7-day trial of GetFeedback and discover the why behind visitor behavior.
