Explore resources to improve participation and strengthen survey response quality.
So you’ve spent a lot of time designing the perfect survey, and you’re ready to send it out to get the answers you need. But did you know that just a few tiny tweaks to the way you send out your survey can really help you get more responses? It’s true! SurveyMonkey’s Research and Data […]
Have you ever asked your respondents what it was like to take your survey? Was it too long? Too complicated? Too personal?
When it comes to surveys, there’s practically nothing worse than satisficing. Satisficing is a fancy word for when people don’t put as much effort into answering your survey as they should. That might not sound like a big deal, but it can really affect your data. It’s easy to think of satisficing as a problem […]
First impressions matter—not only when you’re meeting new people, but when it comes to survey writing, too. Before clicking into your survey, respondents have very little context as to what it’s about or why they’re being asked to take it. That’s why the first question of your survey is so important—it sets the tone for […]
This article originally appeared on the Marketo blog. Check it out here. If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. But creating […]
A poorly constructed survey will give you poor data. Find out how to improve the responses you get from your survey-takers by treating them like human beings.
You’ve designed your survey and you’re ready to launch—congrats! But one nagging worry: I’ve put all this work writing my survey, but what if people skip some of my questions? Ah-hah! I’ll just require that respondents answer all my questions—problem solved. Well, not so fast. According to researchers there are some definite downsides to requiring […]
Let’s get social, everybody. There are a bunch of different ways to get responses, but when it comes to spreading the survey word, social media is a pretty dynamic way to collecting data. We’re excited to share that our product team has been working hard to optimize your social experience by adding Twitter and LinkedIn […]