Explore resources to monitor brand perception and better understand how audiences view your brand.
Brand awareness reflects how familiar consumers are with your product or service. Measure where your business stands in the market in real-time.
Want to learn how to measure customer loyalty? Learn about the 11 key metrics and how to improve them.
Learn more about brand marketing and how you can measure awareness to improve it.
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Recently, researchers at Boston University published a study revealing that the continued success of online community rental companies like Airbnb has an impact on hotel revenues. For each 1% increase of Airbnb listings, hotels see a 0.05% decrease in quarterly profits. And with 800,000 listings on Airbnb today, that’s a decent chunk of missed hotel reservations. So whether […]
If there’s one sentence that keeps marketing experts up at night, it’s this one: “We need to work on a rebranding strategy.” There’s a lot of money on the line when companies tinker with their public image. And failure? That sort of thing is public, and it could lead to years and years of financial […]