Improve website experience with real-time feedback

See what’s working (and what’s not) on your site and build better journeys from click to close.

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Capture feedback in the moment

Let website visitors share thoughts anytime with embedded or pop-up surveys.

Quick to launch, easy to scale

Start fast with templates, then customize surveys to fit every page and goal.

Insights your team can act on

Connect results to your tools so teams can fix issues fast and keep improving.

Never miss an opportunity for web feedback

Use templates to ask expert-approved questions and easily embed surveys directly on high-value pages.
Reach visitors at the right moment with triggers like scroll depth, time on page, or exit intent.
Collect feedback while visitors are still engaged—so you catch issues before they bounce.

POPULAR FEATURES

→ Templates

→ collectors

Tailor website feedback surveys by page or goal

Customize surveys based on specific webpages or visitor behavior for more precise feedback
Use logic and branching to ask only the most relevant questions about a visitor’s web experience.

POPULAR FEATURES

→ Embed surveys on multiple pages

→ Logic features

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Share insights, take action faster

Send results to tools like Slack, Jira, and HubSpot so teams can act quickly.
Use built-in dashboards to spot trends across time, devices, and key pages.
Keep stakeholders aligned by sharing real-time feedback where work gets done.

POPULAR FEATURES

→ Connect: native apps and integrations

→ Reporting dashboards

→ Built-in collaboration

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SurveyMonkey integrates with 200+ go-to apps

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Ryanair improves the customer experience with actionable feedback

“SurveyMonkey is an easy platform that allows us to engage our customers to understand where we can improve and hear firsthand about our customer experience.”

Rawaa Shami | Market research manager, Ryanair

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Woom grows its global business by listening to customer voices

“With SurveyMonkey, we have been able to collect feedback from both our customers and our employees, prioritize what they need, and build that into our strategies.”

April Obersteller | Managing director, woom bikes North America

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Get started with one of our most popular plans for customer feedback

Try it now and get 25 responses for free, or choose from our top plans.

*$0.15 per additional response. SurveyMonkey Audience Panel responses sold separately, starting at $1 per response.

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Have questions? We’re here with answers.

How do you collect feedback on a website?
You can collect website feedback in two key ways: directly on your site or after a visit. On-site surveys can appear as pop-ups, slide-ins, or feedback buttons, triggered by behavior like time on page, scroll depth, or exit intent. These let you gather insights in real time, while the experience is still fresh.
You can also use SurveyMonkey flexible collector options, like web links or email invitations, to reach users after their visit. This is especially useful for follow-up surveys after a transaction, support experience, or feature release.
Why is website feedback important?
Website feedback helps you understand the why behind what users do on your site. While analytics can tell you that users are dropping off on your pricing page, feedback surveys can tell you why: what’s unclear, what’s missing, or what’s causing hesitation.
Feedback also plays a critical role in continuous improvement. Whether you're refining content, testing design changes, or fixing usability issues, input from real users helps you make smarter decisions, faster. Learn why it matters in our full guide to why you should capture feedback on your website.
What is the best tool for website feedback?
The best website feedback survey tool gives you more than just pop-ups, it offers flexibility, targeting, and built-in analytics. With SurveyMonkey, you can create surveys that appear directly on your site or share surveys via one of our many website collector options, giving you full control over how and when you collect input.
You can start with expert-built templates or customize your own using logic, branding, and URL targeting. And with integrations like Slack, Jira, Salesforce, and Power BI, you can route insights where your team works, so you’re not just collecting feedback, you’re acting on it.
Explore the different ways you can use SurveyMonkey to collect website feedback.

Resources to help you collect, understand, and act on website feedback

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Website feedback survey templates

Explore ready-to-use templates to start collecting feedback across your website.

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Build a stronger feedback program

Learn how to set goals, choose the right channels, and turn feedback into action.

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See how your feedback stacks up

Compare your results to industry benchmarks and spot how to improve site experience.

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Ready to create a wow-worthy website experience?

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