Elevate your brand strategy

Keep a pulse on brand health to optimize campaigns and uncover growth opportunities with our powerful survey software.

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Measure brand health

Launch your brand health survey quickly and easily using built-in AI features.

Get audience insights

Survey your own customers or tap into our global panel of 335M+ respondents.

Improve brand strategy

Analyze responses at scale to find out how to enhance brand equity and market share.

Create surveys that help measure your brand health

Use our built-in AI to generate custom survey questions.
Design your survey exactly how you want with 25+ question types.
Use advanced logic to create a personalized experience, such as asking different questions based on brand familiarity.

POPULAR FEATURES

→ Build with AI

→ Question types

→ Powerful logic features

Assess brand awareness among your target audience

Tap into an audience of 335M+ people in 130 countries, with over 200 targeting options.
Collect audience feedback in as little as an hour.
Conduct global surveys in respondents’ preferred language, then analyze responses in yours.

POPULAR FEATURES

→ Audience panel

→ Multilingual surveys

Uncover brand insights you can act on right away

Automatically flag low-quality data to ensure clean, reliable insights.
Consistently measure brand health by tracking trends over time or across campaigns using multi-survey analysis.
Analyze results with AI to surface key brand insights.

POPULAR FEATURES

→ AI-powered response quality

→ Multi-survey and longitudinal analysis

→ Analyze results with AI (beta, English-only)

SurveyMonkey integrates with 200+ go-to apps

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Tweezerman shapes its global strategy with fresh brand insights

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“It’s no longer about intuition. We develop our brands based on quantitative consumer feedback and holistic, global market knowledge.”

Julia Bland | Business Development Coordinator, Tweezerman

Plans that fit you or your team

Basic

For anyone just getting started. Create unlimited surveys and collect 25 free responses on each survey.

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Individuals

For individual users who need advanced tools and want to save with a flexible, feature-rich plan.

View individual plans

Teams

For growing teams who need great survey tools, branding controls, and real-time collaboration features.

View team plans

Enterprise

For organizations that need secure access, admin tools, and powerful integrations at scale.

Contact sales

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Have questions? We’re here with answers.

How does brand health survey software help me make smarter marketing decisions?
Brand health survey software helps you make the right marketing moves by giving you a clear view of how consumers perceive your brand, both in the moment and over time.
Use survey insights to track changes in awareness, favorability, and trust as your campaigns roll out—so you can understand what’s working and when you need to pivot. By regularly surveying your market, you can measure the real impact of your marketing efforts and uncover insights that inform a stronger, more effective brand-building strategy.
Not sure where to start? SurveyMonkey has expert-designed brand tracking survey templates that you can easily customize to fit your needs. And with Build with AI, you can type a short prompt and get a custom brand tracking survey created just for you.
What features should I look for in brand health survey software?
Look for brand health survey software that allows you to easily monitor shifts in brand awareness, perception, and loyalty over time. Multi-survey and longitudinal analysis lets you get an at-a-glance, real-time summary of key brand metrics—right within SurveyMonkey.
It’s also important to look for platforms that allow you to reach your target audience. For example, let’s say you want to understand how millennial fitness enthusiasts perceive your brand compared to competitors. With a global panel that’s fully integrated into the SurveyMonkey platform, you can easily select the demographics that matter to you, add custom screening questions, and reach the right audience fast.
Explore all SurveyMonkey plan features today.
How should I integrate brand survey data with other metrics?
Integrating brand survey data with other business metrics helps you get a more holistic picture of brand performance.
For example, you could compare brand awareness or consideration survey data with revenue growth. Or view changes in brand perception alongside data on your position in the market; this will give you a better understanding of any changes in market share.
SurveyMonkey lets you seamlessly connect with analytics tools like Power BI or Tableau to combine performance data with brand health data for deeper insights.

Resources to help you track and strengthen your brand health

Start with an expert-designed template

Launch your brand tracking survey faster with expert-built questions—customizable to fit your goals.

Use template

The ultimate brand tracking guide

Learn how brand managers run successful brand and advertising campaigns.

Learn more

How to measure and improve brand health

Stay on top of your brand while getting ahead of the competition.

Learn more

Ready to measure and track your brand health?

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