Brand Awareness Survey Template
Used 9,000+ times
Use our expert-certified survey to get a true measure of your brand popularity.
Brand awareness is a critical driver of business growth—so much so that 37% of marketers are prioritizing it as a key strategy. Understanding how well your brand is recognized by consumers can shape your marketing strategy, improve campaign effectiveness, and strengthen your market position.
Benefits of brand awareness
Brand awareness isn't a trendy marketing term. Brand tracking has tangible benefits if you take the time to understand it and improve your presence. Those benefits include:
- Increased recognition: Customers are more likely to remember and choose your brand over competitors.
- Customer trust and loyalty: Familiar brands build credibility and stronger relationships with their audience.
- Competitive advantage: Strong awareness helps your brand stand out in crowded markets.
- Higher sales and conversions: People tend to buy from brands they know and trust.
- Easier product launches: New products gain traction faster when backed by an established, recognizable brand.
Asking the right questions will help you gain actionable feedback that informs strategy and drives recognition. You can do this with our Brand Awareness Survey Template.
Why use our Brand Awareness Survey Template
Our expert-certified Brand Awareness Survey Template features unaided and aided brand awareness questions that are designed to eliminate consumer bias and give you a true measure of your brand popularity. Use this survey template to learn if your brand is on consumers’ minds and your overall brand reach.
Get to know if consumers can come up with your brand name on their own with brand recall questions, and have them answer specific questions about your brand.
- Can they name your brand when you give them a general product or service category?
- Do consumers recognize your brand when placed among a list of other well-known brands?
- Where have consumers seen advertisements for your brand?
When you know how aware consumers are of your brand, you can figure out where you need to focus your ad campaigns. You can even customize this template to include demographic questions to identify which population segments know the most about you.
Leverage our Brand Awareness Survey Template
To create a survey using our Brand Awareness Questionnaire Template, just sign up or sign in to SurveyMonkey. You’ll be able to choose the template when you begin creating a survey.
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