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Case Study

Develop winning products with market research

An online mattress startup launches a successful pillow using consumer surveys

Jerry Lin, CEO of Helix Sleep, wanted to listen to consumers quickly and at scale to know what they wanted from their pillows. Using product development surveys, he discovered winning features that made the Helix Pillow a sold-out success. Check out his story.

Know before you launch
Successful product development: Read the Helix Pillow case study.