Women Show Even Less Interest Than Men in Self-Driving Vehicles; Overall Consumer Sentiment Unchanged from Q2
COSTA MESA, Calif.: 16 Oct. 2019—As auto manufacturers invest billions to bring self-driving vehicles to market and increase choice in battery-electric vehicles, many consumers still lack confidence in the technologies. According to the J.D. Power 2019 Q3 Mobility Confidence Index Study fueled by SurveyMonkey Audience,SM released today, the Mobility Confidence Index is 36 (on a 100-point scale) for self-driving vehicles and 55 for battery-electric vehicles—identical scores to three months ago.
“It was a little surprising to find consumer sentiment about self-driving vehicles and electrification has stayed flat, but it shows that consumers are really steadfast in their opinions about new mobility technologies right now, regardless of how close they are to being available for purchase,” said Kristin Kolodge, Executive Director, Driver Interaction & Human Machine Interface Research at J.D. Power. “This isn’t necessarily bad news for automakers; rather, it shows the areas where consumers need to be better-educated and gives manufacturers the chance to correct their course on the path to eventual production.”
The quarterly study is the pulse of market readiness and acceptance for self-driving and battery-electric vehicles, as seen through the eyes of consumers and industry experts. Sentiment is segmented into three categories: low (0-40), neutral (41-60) and positive (61-100). J.D. Power is joined by global survey software company SurveyMonkey to conduct the study in which more than 5,000 consumers and industry experts were polled about self-driving vehicles and another 5,000 were polled about battery-electric vehicles.
Following are key findings about self-driving vehicles:
Following are key findings about battery-electric vehicles:
“Charging, cost and range are unavoidable challenges for battery-electric vehicles when compared with traditional vehicles,” Kolodge added. “Automakers should focus as much on developing some overriding advantages instead of just working on minimizing the disadvantages. Consumers don’t know what to ask for but there are all sorts of possibilities. The first automakers to solve this will have a huge advantage.”
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
SurveyMonkey (NASDAQ: SVMK) is a leading global survey software company on a mission to power the curious. The company’s People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey’s products, enterprise solutions and integrations enable 335,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.