Tech Failures, Lack of Knowledge, Inexperience Create Roadblocks for Acceptance
TROY, Mich.: 21 April 2020 — Consumer confidence in future mobility technologies lags far behind automakers’ plans to bring self-driving and battery-electric vehicles to the marketplace, according to the J.D. Power 2020 Q1 Mobility Confidence Index Study fueled by SurveyMonkey Audience,SM released today. The Mobility Confidence Index for self-driving vehicles decreases for the first time—to 35 from 36 on a 100-point scale—for American consumers and to 36 from 39 for Canadian consumers. For battery-electric vehicles, the index remains at 55 in the U.S. for the fourth consecutive quarter, while decreasing to 57 from 59 in Canada.
“Frankly, we’re concerned for automakers,” said Kristin Kolodge, executive director of driver interaction & human machine interface research at J.D. Power. “They’re pushing forward with technology that consumers seem to have little interest in. Nor are they making the strides needed to change people’s minds. Especially now, automakers need to reevaluate where they’re spending money. They are investing billions in these technologies but they need to also invest in educating consumers. Lack of knowledge is a huge roadblock for future adoption.”
The quarterly study is the pulse of market readiness and acceptance for self-driving and battery-electric vehicles, as seen through the eyes of consumers and industry experts. The 2020 Q1 study includes insights from the United States and Canada. J.D. Power is joined by global survey software company SurveyMonkey to conduct the study in which more than 8,500 consumers and industry experts gave their opinions about self-driving vehicles and more than 8,000 about battery-electric vehicles. The survey was fielded in March 2020 before most stay-at-home orders went into effect.
Following are key findings about self-driving vehicles:
“The National Highway Transportation Safety Administration recently approved Nuro to test its driverless delivery vehicles on public roads in California, which accelerates the feasibility of self-driving delivery coming to market,” Kolodge said. “However, automakers continue to encounter technical hurdles in their quest to achieve reliable self-driving personal vehicles. Coupled with consumer sentiment about the technology, there’s still a very long road ahead.”
Following are key findings about battery-electric vehicles:
“The marginal short-term shifts in consumer sentiment toward self-driving vehicles only show we’re yet to see the lasting implications of the current crisis on consumer preferences”, said Jon Cohen, chief research officer at SurveyMonkey. “But we know big changes are ahead, as physical distancing will shake virtually every major industry, including automotive and how we get around. These surveys will give us a glimpse of that future as new consumer preferences form and stick.”
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe.
SurveyMonkey (NASDAQ: SVMK) is a leading global survey software company on a mission to power the curious. The company’s People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey’s products, enterprise solutions and integrations enable more than 335,000 organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.
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