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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

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Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

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Contact SalesLog in
Contact SalesLog in

Learn what constitutes a good CSAT score in your industry.

woman working on laptop
  • CSAT is crucial as it directly gauges customer satisfaction, helping businesses enhance their offerings, improve customer loyalty, and maintain a positive brand reputation.
  • A good CSAT score typically ranges from 70% to 85%, indicating strong customer satisfaction, though the ideal score can vary by industry.
  • To improve CSAT, focus on addressing customer feedback, enhancing service quality, and streamlining processes to better meet customer needs and expectations.

Customer satisfaction (CSAT) is a crucial measure of how well a company meets or exceeds customer expectations.

High satisfaction levels are a strong indicator of business success, as satisfied customers are more likely to return and recommend the brand to others. Focusing on customer satisfaction helps build loyalty and drive long-term growth.

Monitoring your customer satisfaction score is the first step in increasing or maintaining a good score.

This article explains how to calculate CSAT, define a good score, and improve your CSAT score.

CSAT is a customer experience (CX) metric that measures how customers feel about your business. CSAT surveys help you build customer loyalty, increase retention rates, and uphold a strong brand reputation. 

CSAT scales, typically 1-5 or 1-10, reflect customer satisfaction with your products or services. This metric provides a clear overview of how customers perceive your business.  

CSAT surveys often include a question, such as: “Please rate your overall satisfaction with [company] from 1 to 5.” Customers select a number that represents their level of satisfaction.