Skip logic is a feature that changes what question or page a respondent sees next based on how they answer the current question. Also known as “conditional branching” or “branch logic,” skip logic creates a custom path through the survey that varies based on a respondent’s answers. This skip pattern will vary based on rules that you define for the respondent.
Worried that respondents will see questions that don’t apply to them? Want to make sure that your survey is tailored as closely to your respondents as possible? Whether you’re launching a new advertising campaign, assessing employee satisfaction, or arranging a carpool—skip logic saves you and your respondents time, and makes sure you get the right answers without confusing anyone with unnecessary questions. How does it work? With skip logic, you can change what question or page a respondent sees next based on how they answer the current question. No matter what the use case, adding conditional branching makes the survey process quicker and smoother for your respondents—just one more way to easily extract insights.