Q4 2024 (October - December)
Q4 '24 key findings
- One in four (24%) Americans have used AI daily or weekly in the last three months
- Americans have mixed feelings about AI, and are uncertain about AI’s impact on their life
- Fun, work, and general assistance are the top use cases of AI among Americans overall, while learning and school is the top use case among Gen Zers
One in four (24%) Americans have used AI daily or weekly in the last three months
Younger consumer drivers are driving adoption of the technology, with three in ten Gen Zers (32%) and Millennials (29%) using AI daily or weekly within the last three months. One in five Gen Xers (22%) are using AI at the same frequency, compared to 15% of Boomers. Despite the enthusiasm, Americans have mixed feelings about AI: more than one in four feel skeptical (27%) or concerned (27%), while 24% are impressed. Less than one in five (18%) are excited, with a similar percentage (17%) feeling indifferent. Generational differences also arise in sentiment:
- Gen Zers are most likely to be impressed (36%) and excited (25%) about AI, but remain skeptical (31%) and concerned (23%).
- Millennials are also impressed (29%), but see similar levels of skepticism (27%).
- Gen Xers are more skeptical (26%) and concerned (26%) than impressed (20%) or excited (17%).
- Boomers are most likely to be concerned (35%) or skeptical (25%).
Consumers have mixed expectations for AI’s impact on their lives
More than four in ten consumers who have ever used AI think the technology will have both positive and negative impacts on their life, ahead of the 27% who think AI will definitively have a positive impact, and 23% who are unsure. Only 4% think AI will negatively impact them. Daily and weekly users of AI are split on AI having both positive and negative (41%) or mostly positive (39%) impact.
Consumers are also mixed about the appeal of AI features and capabilities within products. Only one in four (27%) of those who have used AI in the last three months say the presence of AI within a product makes them want to use the product more, albeit higher than the 15% who say it makes them want to use the product less. The majority, however, are either not sure (33%) how they feel about AI in products, or have no particular feelings about AI’s presence (25%).
Work and personal assistance are the top use cases of AI among daily and weekly users of AI overall, while learning and school is the top use case among Gen Zers
Frequent users (daily/weekly) of AI are using the technology in a variety of ways:
- 48% are using AI for work or professional tasks
- 45% are using AI as their personal assistant
- 42% are using AI for learning and school
- 41% are using AI for fun or hobbies
- 17% are using AI as emotional or mental health support
Educational usage leads among Gen Zers who use AI daily or weekly: 61% report using AI for learning and school, ahead of work (47%), personal assistance (44%), or fun or hobbies (41%).
Methodology: This SurveyMonkey study was conducted October 25 to December 31, 2024 among a sample of 25,030 adults in the US. Respondents for this survey were selected from a non-probability online panel. The modeled error estimate for this survey is plus or minus 1.0 percentage point. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the overall demographic composition of the United States.
