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Netflix Originals bet pays off big time

Netflix Originals bet pays off big time

With its plans to throw around an estimated $7 billion for movies and series, Netflix played both hero and villain at the Vanity Fair New Establishment Summit earlier this month. But for shareholders, it’s all gravy: the streaming video company’s stock hit an all-time high Tuesday after beating analysts’ estimates.

Netflix reports it’s rolling the dice by directing 25 percent of its total content spending on original programming, and it’s a gamble that’s working. In a new SurveyMonkey Audience survey, nearly half of all Americans’ favorite shows on the site are Netflix Original Series.

Popular Netflix original series:

  • Bloodline
  • Bojack Horseman
  • Daredevil
  • Fuller House
  • Grace and Frankie
  • House of Cards
  • Luke Cage
  • Master of None
  • Narcos
  • Orange is the New Black
  • Ozark
  • Peaky Blinders
  • Stranger Things
  • The Crown
  • The Killing
  • The Ranch
  • Trailer Park Boys
  • Unbreakable Kimmy Schmidt

Other Netflix original series not on the list:

  • Arrested Development
  • Hemlock Grove
  • Iron Fist
  • Marco Polo
  • The Get Down
  • The OA
Friends Series, The office

By contrast, far fewer people highlight original programming on Amazon Prime or Hulu as their top shows.

Most popular Hulu originals:

  • Casual
  • The Handmaid’s Tale
  • The Mindy Project

Hulu originals not on the list:

  • 11.22.63
  • Chance
  • Deadbeat
  • Difficult People
  • Dimension 404
  • Harlots
  • The Path
Brooklyn Nine-Nine

Most popular Amazon original series:

  • Bosch
  • Mozart in the Jungle
  • Sneaky Pete
  • The Grand Tour
  • The Man in the High Castle
  • The Tick
  • Transparent

Amazon original series not on the list:

  • American Gods
  • Betas
  • Comrade Detective
  • Just Add Magic
  • Patriots
  • Preacher
  • Red Oaks
  • Ripper Street
  • The New Yorker Presents
Game of Thrones

The emphasis on Netflix original programming also works particularly well among certain audiences. Overall, far more adults tune into streaming sites for already released TV shows and movies compared with original content. But more than half of Black and Hispanic viewers tune in for Netflix originals.

About our study: On October 4 through 7, we used SurveyMonkey Audience to survey a nationally representative sample of 1,355 people aged 18+ in the United States. The samples were age and gender balanced according to the 2010 U.S. Census.

There’s a lot more you can do with SurveyMonkey Audience, our survey panel solution for market research. Check it out now.

Our content marketing guide will teach you everything you need to know about creating content based on original research from survey data.