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5 Tips for Creating a Great Survey

5 Tips for Creating a Great Survey

Recently, our VP of Methodology, Dr. Phil Garland, contributed to Anna Lindow’s Mashable article on how to create a great online survey. Highlights below for your reading enjoyment…

1. Define Your Objectives:

Figure out the decision or decisions you’re trying to make so you can focus your survey.

2. Work Backwards:

Once you’ve set your objectives, you can determine the data you need to gather in your survey to make your decision.

3. Check for Bias:

Make sure you’re not asking leading questions. If you need help, check out this great post by Dr. Phil Garland on the topic.

4. Do a Test Drive:

It never hurts to proof read and send your survey to friends and colleagues to take it for a test run. They’ll help you make sure your questions and response options are understandable and all your skip logic works.

5. Collect Results and Analyze Data:

This is where it gets really fun. If designed correctly, the data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more.

Read the full article (with many helpful examples) here.

What are your go-to tips for creating a great survey? We’d love to hear them in the comments below.

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12 thoughts on “5 Tips for Creating a Great Survey

  1. I’m looking forward to designing and implementing my first survey. Thanks for the tips.

  2. kondwani kool msiska says:

    I want to include a cover letter on my education thesis which i want to use surveymonkey for data do i include the letter.

    1. Anne R says:

      Hi Kool–you can use either the Page Description or Descriptive Text question type to add a cover letter to your survey. More info here: Good luck with your thesis!

  3. 11teresiah says:

    thanks for the tip. this will deffinatly help me in my assignment.

  4. gita says:

    I wanna know if I can use open-ended questions with SurveyMonkey. I want the respondents to elaborate their answers to my questions. In other words, the questions will be kind of their guided questions to reflect on something. is it possible?
    Thanks! :)

  5. Walter Laba says:

    Hi, my friends
    I intend to use Survey Monkey in my work, I liked the tool.
    Congratulations on the success!

  6. LIZA says:

    Hola estoy haciendo mi tesis de la universidad y estoy realizando una investigación de mercados y quisiera alguna pautas sobre como diseñar correctamente la encuesta y sobre todo como construir correctamente la pregunta para que sea de facil entendimiento y sea tambien facil tabular las respuestas, me gustaria conocer ejemplos de preguntas.
    muchas gracias y espero su colaboracion

    1. Kayte K says:

      Hola Liza!

      Estoy feliz de ayudarle! Ciertamente tenemos muchos tutoriales sobre como diseñar encuesta, y como construir preguntas para que sean efectivas y claras.

      Aquí están alguno enlaces que serían útiles para usted:
      · Cómo crear una encuesta
      · Sugerencias sobre el diseño: cómo crear y administrar encuestas efectivas.
      · Sugerencia: cómo crear una introducción efectiva para la encuesta.
      · Redacción de las preguntas de la encuesta: sugerencias para crear preguntas efectivas y pertinentes.

      Esos enlaces ofrecen instrucciones detalladas sobre como crear encuestas, y también sugerencias sobre el diseño de la encuesta en general y las preguntas especificas.

      Si tenga mas preguntas sobre esto, por favor envianos un correo a

      Un cordial saludo,

      Servicio al cliente

  7. LIZA says:

    Hello I am doing my college thesis and I’m doing a market research and would like some guidelines on how to properly design the survey and especially as the question correctly to make it easy to understand and also easy to tabulate the responses, I would like to know sample questions.
    thank you very much and I hope your help

    1. Kayte K says:

      Hi Liza, apologies for the delay in response. You might want to first start with our Question Bank and this blog post on it might help you get started in the right direction:

      You might also find this helpful from our Help Center on how to design effective surveys:

      Hope this helps and good luck with your survey! Thanks for reading. :)

  8. Lol says:

    Thx for the info!

    1. Kayte K says:

      You’re very welcome! Thanks for reading. :)

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