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We all know bad customer service when we see it. Take Comcast’s latest debacle, for example. The company was recently in the news for switching the names on complaining customers’ bills to taunts like “Super B**** Bauer” and “A**hole Brown.” If you’re sticking with clients’ legal names, you’re doing a good job, right? Not quite. While you […]
If you want to keep customers loyal, you need to be there when something goes wrong. But as a business grows, consistently providing top-notch customer service can be difficult and expensive. While nothing beats good support from an actual human, using content strategically can make it a lot easier to scale your efforts—and focus more […]
Fact: People are talking about you online. Some of it’s good and some of it’s, well, constructive. But if the customer is always right, you can’t go wrong by showing off great customer service on social media. How you handle public customer comments and complaints can say a lot about your business. Social media can quickly […]