Resources for insights professionals

Find out what motivates consumers to purchase your product, buy it again, or recommend it to friends by understanding and measuring consumer behavior.

Your business won’t gain new customers and more revenue unless people know about it. Here's what brand awareness is, how to measure it, and why it's important.

Loyal customers will purchase your brand regardless of convenience or price. Here's how to build brand loyalty and grow your customer base.

Discover what brand equity is, why it matters, and how to measure and build it for business success.

Brand image is what comes to mind when people think about your business. Here's why it's important, how to create, and how to improve your brand image.

Find out how to plan, design, send, and analyze your own concept testing survey. Read our comprehensive guide on concept testing to learn everything you need to know to bootstrap your own concept testing program, with methods for everything from ad and logo testing to product and packaging design. Validate your gut instincts and sort great ideas from good ones.

Within its first two years, the rising-star sneaker startup Allbirds has sold a million pairs of its unique wool shoes. The secret to its success? DIY brand tracking with SurveyMonkey Audience.

JUST, the makers of a plant-based egg alternative, use SurveyMonkey Audience as their sole market research engine, getting end-to-end insights on practically everything from market segmentation to packaging designs.