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New Advanced Logic Feature: Question and Answer Piping

New Advanced Logic Feature: Question and Answer Piping

We recently launched new plans on SurveyMonkey for our customers (SELECT, GOLD, and PLATINUM) and wanted to share more information about the new features that are included and also how we decided to add what we did.

Customer research.

We started by surveying and speaking directly with a wide cross-section of our customers to find out what features would make SurveyMonkey even better.  It became clear to us that there were several sets of features customers really wanted: the ability to analyze open-ended questions (check out my colleague, Josh’s posts on Text Analysis), additional advanced logic features, the ability to export to SPSS, and survey security.  Based on this feedback, we added enhanced security to all of our premium plans, and we are including Text Analysis, three new advanced logic features, and SPSS exports in our GOLD and PLATINUM plans.

The three new advanced logic features are: Question and Answer Piping, Random Assignment Testing, and Question Randomization.

I’ll cover Question and Answer Piping in this post and share more about Random Assignment and Question Randomization in a couple of follow-up posts this week.

Question and answer piping.

This feature allows you to “pipe” an answer previously provided by a respondent into a later question.  For example, if you ask survey takers what type of dog breed they own, you might ask them later what factor was important in choosing that specific breed.  You can also pass a previously selected answer as a new answer choice into a follow-up question. For example, you can ask respondents to choose which breed of dog is the most loyal, and make sure you include their dog breed as an answer choice. Click around in the example survey below to see how both piping options work (change your response to the first question to see it piped into the next two questions).

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How to use question and answer piping.

1) When you are editing your question, click on “Insert response from…”

2) Select the question

3) Brackets around the question number will be inserted for you into your question (or answer)

TIP: You can type in the absolute question number surrounded by brackets if you don’t want to use the “Insert answer choice…” link and you can make sure the answer choice is not capitalized by typing a lowercase “q” (Ex. [q1] rather than [Q1]).

For more information on how to use this feature, check out our help center article here.

Let us know if you have any questions or have ideas for how you’ll use Question and Answer Piping in the comments section below.

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  • Sicco Jan

    Will answer piping not lead to a lot (a lot!) of answers along the line of the respondents original choice (no point in finding the poodle the least loyal if you mark poodle as the dog you own and loyal as important factor).
    Cognitive dissonance is the term I have in mind.
    Anyway, answering along your own choices is true for all surveys, but I am curious whether you find that piped answered are significantly selected more, indicating perhaps that 1 too many questions were asked.

  • I don’t entirely agree with Sicco. I like and have owned Blood Hounds. I prefer them because of their temperament. But I certainly would not select them as most loyal when responding to that question. They are a great dog but self centred and want to do only what pleases themselves. So If you respond truthfully to any survey piping should not be a problem and might be an asset if you categorize the results by response to piped questions.

  • pawerpoint

    Hi guys! Great feature the piping one! Is there any way to use the [Q1] piping markup also for questions with multiple answers? Something like [Q1/A1] or [Q1-A1]( where A1 would be answer1).
    I wanted to use the answers of Q1 (multiple Textboxes) to describe the rows of Q2 (rating scale).

    • Audun Rundberg

      Looking for the exact same thing. Would have been a great feature!

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    • Kayte K

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