Customer satisfaction survey email templates & best practices
Discover tips, templates, and best practices for crafting effective customer satisfaction emails.
- Email is one of the most effective channels for distributing customer satisfaction surveys.
- A clear and compelling email can increase response rates.
- A survey email includes an eye-catching subject line, personalization, a direct call to action, and a transparent purpose.
If you’re wondering whether your customers are happy, it’s time to stop guessing and start capturing your customer’s feedback with customer satisfaction (CSAT) surveys. Customer satisfaction surveys are a powerful tool to understand your customer sentiment and improve your business performance.
There are many different ways you can distribute a satisfaction survey to your existing customers. However, one of the most effective channels for conducting these surveys is still good old email.
In this article, we'll explore how to craft compelling customer satisfaction survey emails, what elements to include in the email to drive the highest response rate, and email templates to help you get started.
Customer satisfaction survey email templates
Customer satisfaction score survey email template
If you’re sending out a customer satisfaction score survey, here’s a simple email template you can use to get more responses:
Subject Line: How Did We Do? Share Your Feedback
Email Body:
Hi [Name],
Thank you for choosing [Your Company]. We hope you had a great experience with us. To help us continue improving our services, we’d love to hear your feedback.
Please take a moment to complete our short survey and let us know how we did.
[Start Survey Button]
Thank you for your time!
Best regards,
[Your Name]
[Your Position]
[Your Company]
Don’t have a CSAT survey yet? Get started with a free CSAT Survey Template.
Net Promoter Score® (NPS) survey email template
If you’re sending out a NPS survey, use this email template to get started:
Subject Line: We Value Your Opinion – Take Our NPS Survey
Email Body:
Hi [Name],
At [Your Company], your feedback is crucial to helping us grow and improve. We’d appreciate it if you could take a few minutes to answer a quick question about your experience with us.
On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?
[Start Survey Button]
Your input is greatly valued and will help us serve you better.
Thank you for your time!
Sincerely,
[Your Name]
[Your Position]
[Your Company]
Don’t have a NPS survey yet? Get started with a free NPS Survey Template.
Event satisfaction survey email template
Event satisfaction surveys can help you improve your future events and ensure satisfaction. Use this survey email template to get started:
Subject Line: Tell Us About Your Experience at [Event Name]
Email Body:
Hi [Name],
Thank you for attending [Event Name]! We hope you enjoyed it. To help us improve future events, we’d love to hear your feedback.
Please take a few minutes to complete our event satisfaction survey.
[Start Survey Button]