Southwest Airlines has the best brand among the major airlines, according to a new Fortune|SurveyMonkey poll. A solid majority of the public (61%) has a favorable view of the company while just 15% have an unfavorable view, giving it a net favorable rating of +45.
Delta (+40), American Airlines (+36), United Airlines (+29), Alaska Airlines (+24), JetBlue (+18), and Frontier (+2) are viewed less favorably in the American public's view. Spirit Airlines does worst of all; it is the only airline included that has a net unfavorable view (-12).
Other noteworthy data:
- 5% of people fly once a month or more for either work or personal reasons
- 27% of people are planning to fly or have already flown internationally in 2020
- 36% say they’re likely to intentionally reduce the amount of air travel they do in the next 12 months to help curb climate change
- Just 9% of people say their own air travel has a serious impact on climate change, while 16% say it has a moderate impact, 30% say it has a minor impact, and a plurality (43%) say it has no impact at all
- 44% say they’re less likely to travel internationally as a result of the coronavirus outbreak, but more (51%) say their plans to travel internationally have not been affected by the outbreak
For more detailed results, click through the interactive toplines below.
Read more about our polling methodology here.
Question text:
About how often do you travel by plane for personal trips?
About how often do you travel by plane for work trips?
How likely are you to intentionally reduce the amount of air travel you do in the next 12 months to help curb climate change?
How much of an impact do you think your own air travel has on climate change?
Are you planning to fly or have you already flown internationally in 2020?
How has the outbreak of the coronavirus impacted your plans to travel internationally this year?
Do you participate in an airline rewards program or a credit card associated with an airline?
Which of the following rewards programs or airline credit cards do you participate in or have? Select all that apply.
Do you have a favorable or unfavorable view of each of the following companies: Alaska Airlines
Do you have a favorable or unfavorable view of each of the following companies: American Airlines
Do you have a favorable or unfavorable view of each of the following companies: Delta Air Lines
Do you have a favorable or unfavorable view of each of the following companies: Frontier Airlines
Do you have a favorable or unfavorable view of each of the following companies: JetBlue Airways
Do you have a favorable or unfavorable view of each of the following companies: Southwest Airlines
Do you have a favorable or unfavorable view of each of the following companies: Spirit Airlines
Do you have a favorable or unfavorable view of each of the following companies: United Airlines
Do you have a favorable or unfavorable view of each of the following companies: Airbus
Do you have a favorable or unfavorable view of each of the following companies: Boeing
Do you have a favorable or unfavorable view of each of the following companies: General Electric
Do you have a favorable or unfavorable view of each of the following companies: Lockheed Martin
How likely would you be to change or cancel your travel plans if you were booked on a Boeing 737-MAX aircraft?
How do you see Boeing’s 737-MAX aircraft impacting the United States’ aerospace business versus the rest of the world?
When flying on a plane, how appropriate or inappropriate is it to recline your seat for the duration of the flight?
If you had to choose, would you prefer to have an assigned seat on a plane or to find a seat on a first-come-first-served basis?
When flying on a plane, how appropriate or inappropriate is it to take off your shoes and socks for the duration of the flight?
In a plane row of three people, who should control whether the mutual armrest is raised or lowered?
