Products

SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customize online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

Templates

Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.

Resources

Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in

Customer satisfaction survey benchmarks

Get context for your results by downloading our free report

No matter your company’s size, it’s likely that you not only collect customer feedback—but that you also know your customer satisfaction ratings have an impact on your bottom line.

Because if you’re not keeping your brand promises and giving customers the care they deserve (and the treatment they’ve come to expect) they’ll go elsewhere to make a purchase.

And even if you think your customer satisfaction scores are stellar, how do you know your competitors aren’t doing a better job—and capturing your customers in the process?

To make it easy for you to see how you stack up against your biggest competitors, we compiled the data from thousands of customer satisfaction surveys into a comprehensive benchmark report.

See how you’re doing by comparing the results of your customer satisfaction survey against the SurveyMonkey benchmarks.

According to our research, 72% of consumers say they’re very or extremely likely to do business with a company if they have a reputation for outstanding customer service. That same study revealed that 97% of customers are likely to tell their friends, family, or coworkers about a great customer experience.

When you use our Customer Satisfaction Survey Template, you get a holistic view of the customer experience, from your organization’s professionalism to convenience. Then use the feedback you collect to diagnose and treat any weak points in the customer experience. But finding out what you’re doing well (and what you’re not) is only the beginning.

Sign up for a FREE account to create and send a customer satisfaction survey in minutes.

Maybe you already sent out a customer satisfaction survey. Or perhaps you’re planning on sending one out this year. Understand what your results really mean by using your initial customer satisfaction scores to set internal baselines or benchmarks. Then repeat the survey periodically to see whether your scores move in the right direction.

While tracking your progress is important, you also need to know how you compare to other organizations in your industry. If 62% of your customers say your company is professional, how do you know whether that’s good or bad?

Knowing where you stand—and creating goals from there—takes perspective. Although “only” 62% of customers say your company is professional, you’d feel pretty good about it if you knew you were in the 99th percentile. Our customer satisfaction benchmarks data is designed to give you that context.

Here’s a peek at some of the data we’ve collected from the customer satisfaction survey:

bar chart of customer satisfaction survey data collected by percentile

Did you know that 20% of customers say the company is unresponsive to their questions or concerns?

Where does your organization stand? Download our Customer Satisfaction Survey Benchmarks Report today to see more customer satisfaction benchmarks—and start setting smarter goals for your organization. Or explore our other benchmarks to see how we can help you compare your customer satisfaction survey results against industry benchmarks.

タブレットをスクロールしている、眼鏡とヘッドフォンを付けた女性

Explore our customer satisfaction survey templates to rapidly collect data, identify pain points, and improve your customer experience.

ノートパソコンで記事を見ながら、付箋に情報を書き留めている男性と女性

Discover the key traits of good customer service and learn how to improve customer satisfaction and boost customer loyalty.

眼鏡をかけてノートパソコンを見ている笑顔の男性

Learn how SurveyMonkey uses surveys for CX

ノートパソコンで情報を確認している女性

What is the customer lifecycle? Discover strategies to enhance the customer experience at every touchpoint, from awareness to advocacy.