Momentive Launches Idea Screening for Fast, AI-Powered Insights on Early-Stage Creative and Product Ideas
The solution enables marketers, product, and insights professionals to identify the most compelling ideas and campaigns at the earliest stage of development
SAN MATEO, Calif., May 10, 2022 — Momentive (Nasdaq: MNTV), a leader in agile experience management and the maker of SurveyMonkey, today announced the availability of Idea Screening, a new insights solution for concept and creative testing. The solution is designed to provide quick, AI-powered insights on early-stage ideas, claims, or concepts so product and marketing professionals can test idea saliency and effectiveness before investing in further development.
Idea Screening integrates industry-proven research methodology with the global Momentive panel so users can quickly validate a large number of stimuli with hard-to-reach target audiences. Automated analysis tools, such as scorecards with statistical analysis, and AI-powered insights help to quickly identify top ideas. Its intuitive user interface enables quick, guided project setup, and its automated analysis features allow for quick insights identification, without needing to be a research expert. Unlike current offerings from legacy agencies, which can be slow and expensive, Idea Screening brings the same robust methodology to an agile software solution, reducing the time and cost of gathering insights.
Key benefits include:
“Developing creative and products that fall flat with the market is an expensive, time-consuming mistake to make. Validating ideas with data before the development stage is critical to drive success. However, data has been hard to gather when you are still in a divergent thinking phase — before you've even chosen the name, logo, or design to test,” said Priyanka Carr, chief operating officer at Momentive. “Idea Screening addresses this need by empowering users to quickly identify the strongest, market-moving ideas at the earliest stage of development, allowing them to build products and campaigns with the confidence that they will resonate with the market.”
To learn more about Idea Screening please visit: https://www.momentive.ai/en/solutions/idea-screening/.
For more information on Momentive and its full suite of agile experience management solutions please visit: momentive.ai.
Momentive (NASDAQ: MNTV—maker of SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including SurveyMonkey and Momentive brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. Millions of users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at momentive.ai.