Pick a ready-to-run solution
10 expert-built solutions. Pay per study with no subscription required.
Reach the right people
Reach your own audience or tap our 335M+ paid-panel across 200+ targeting filters.
Turn insights into decisions
Spot winners, understand what works, and move forward with confidence.
Leading brands use SurveyMonkey for market research
Why brands trust LaunchPad
Publish a study in under an hour
Every study comes with a built-in research method and guided setup, so you don't need a research background to run one.
Choose who you hear from
Bring your own customer list or buy targeted responses from SurveyMonkey’s built-in panel of 335M+ people across 130+ countries.
Get responses you can rely on
SurveyMonkey's panel filters out bots, duplicate submissions, and inattentive respondents automatically—so you get cleaner data without manual cleanup.
Turn results into decisions
Automated analysis and clear charts help you understand what the data means, so you can make confident decisions.
Accelerate decisions across every team
Know the creative works before you commit the budget
• Validate campaign concepts, messaging, and logos with real people in hours
• Eliminate guesswork and ensure media budgets go toward assets proven to convert
Solutions built for you
Pick a ready-to-run solution
Every solution includes
✔ Built-in research methodology
✔ Guided setup with best practices
✔ Flexible study design & screening
✔ Bring your own audience or buy responses
✔ Export results in a wide variety of formats
✔ Automated analysis with advanced filters
Survey your own contacts via study link at no extra charge, or buy targeted responses from our global panel. Get an estimated quote
What you get:
• Evaluate up to 10 concepts: image, text, or video
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 50 features: text or image
• Empirical Bayes and Counts analysis
• TURF to identify bundles with highest reach
per study
What you get:
• Van Westendorp Price Sensitivity Meter
• Identifies acceptable price range
• Pinpoints optimal price point
per study
What you get:
• Evaluate up to 30 ideas: image, text, or video
• Scorecards with statistical significance testing
• AI-powered demographic preference insights
per study
What you get:
• Evaluate up to 10 designs (image)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 10 concepts (image)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 10 designs (video)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 10 messages (text)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 10 names (text)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
What you get:
• Evaluate up to 10 logo designs (image)
• Key Drivers analysis — identify improvements
• Access to industry benchmarks
per study
See how LaunchPad works
LaunchPad helps teams validate product and campaign ideas quickly with ready-to-run solutions, access to a 335M+ panel, and insights you can act on with confidence.
How LaunchPad stacks up
Skip the weeks-long wait and the five-figure invoice. LaunchPad pairs validated research methods with AI-powered analysis to get you decision-ready results in hours. No subscriptions and no research experience needed.
| LaunchPad | DIY tools | Traditional research agencies | |
| Cost structure | Transparent (pay-as-you-go) | Rigid (subscription required) | Opaque (variable pricing) |
| Per-study cost | From $1,000 | $500-$5,000 | $10K-$40K+ |
| Turnaround time | ⚡ Hours | ⏳ Weeks | 📅 Months |
| Research expertise | None needed | Required | None needed |
| Respondent panel | ✅ Built-in | ❌ | ✅ Recruited |
| Built-in methodologies | ✅ Automated | ❌ | ✅ Hand built |
| Instant analysis | ✅ AI-powered | ❌ | ❌ |
Reach the right audience, every time
LaunchPad gives you built-in access to a vetted, fraud-screened panel of real people. You decide who you want to reach, we handle the rest.
335M+
Panel size
Reach our on-demand panel in over 130 countries—no time-consuming recruitment required—so you can get insights in as little as an hour.
3-step
Fraud screening
Automatic deduplication, bot detection, and attention checks mean less data to check, more results you can trust.
200+
Targeting options
Target by age, gender, income, region and more—then add your own screening questions to zero in on exactly who you need.
“SurveyMonkey made me, a first-time user of Van Westendorp, able to execute a model I knew nothing about initially.”
Tabitha Wills, Product Manager, Practice Better
Frequently asked questions
- What is SurveyMonkey LaunchPad?
- How much does SurveyMonkey LaunchPad cost?
- What is the SurveyMonkey global panel?
- Can I target any audience with SurveyMonkey LaunchPad?
- How fast can I get results?