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Measuring the Values of Arts, Culture, and Heritage

The Arts, Culture, and Heritage sectors generate multiple values for individuals and for society at large. Some of these values are measurable in the marketplace - e.g. the admission cost of a theater production, the auction price of a painting, or the sales price of a heritage building for example. But many of the additional values of Arts, Culture, and Heritage are not reflected in those transactions. (These are sometimes referred to as "non-market values").
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This survey is a means to learn from experts and advocates in Arts, Culture, and Heritage what might be measured, the importance (or not) of measuring values, and to learn what similar work on creating categories of values is being used elsewhere in the world.
1.In which country do you do most of your work?
2.How would you describe yourself in the world of Arts, Culture, and/or Heritage?
3.Which of these areas do you consider as your primary expertise?
4.The environmental world has developed an approach called Natural Capital to measure the multiple values of nature. How familiar, if at all, are you with the Natural Capital approach?
5.Based on your knowledge, do you think the Natural Capital approach would be a good analogue for measuring the values of Arts, Culture, and Heritage?
6.Several potential values of Arts, Culture, and Heritage have been identified as potentially useful categories. Please rate each as to how useful you think it would be in measuring the values for your area of expertise.
Not useful at all
Somewhat useful
Very useful
Aesthetic (People participate in culture because it’s attractive – or not)
Educational (People participate in culture to learn and to teach)
Environmental (People participate in culture to change their physical world)
Financial (People participate in culture to make money_
Personal (People participate in culture to feel ... something)
Sociopolitical (People participate in culture to understand and/or change their place in the
world)
Technical (People participate in culture to try out new techniques or technologies)
Wellbeing (People participate in arts & culture to make themselves better)
7.What additional categories of "Values" of Arts, Culture, or Heritage not listed above do you think should be measured?
8.Have you, your organization, or other entities or institutions you know of tried to measure the non-market values of Arts, Culture, or Heritage?
9.If your answer to Question 8 was "Yes", please briefly describe what was measured and how it was measured
10.In general, which statement best describes your opinion on measuring the values of Arts, Culture, and Heritage?
11.How often, if ever, do you believe it is necessary to quantify and/or monetize the value of Arts, Culture, and Heritage for decision making purposes?
12.Finally, please indicate how you feel about the following statement "The demand for quantified evidence and data about the value of Arts, Culture, and Heritage will increase in the future."