The Global Social & Internet Data Career Census |
Welcome to the Social Intelligence Career & Salary Census
This is the first global study to benchmark careers, salaries, and progression for professionals who analyse and use social and internet data.
This is the first global study to benchmark careers, salaries, and progression for professionals who analyse and use social and internet data.
Whether you call your work social listening, media monitoring, digital insight, social intelligence, semiotics, cultural or trend analysis, digital anthropology, or audience research, then this survey is for you. If your role involves analysing or applying online data to generate insight, strategy, or foresight, your responses will be valuable.
Why we’re doing this
The role of professionals who decode digital culture and behaviour is more important than ever. From shaping brand strategy to defending against misinformation, this work is moving from the margins to the centre of how organisations understand the world. But career paths, pay, and recognition often lag behind. This census aims to change that by:
The role of professionals who decode digital culture and behaviour is more important than ever. From shaping brand strategy to defending against misinformation, this work is moving from the margins to the centre of how organisations understand the world. But career paths, pay, and recognition often lag behind. This census aims to change that by:
1. Benchmarking pay, benefits, and progression across the industry.
2. Identifying patterns in team structures, skills, and opportunities.
3. Building recognition for this work as a professional discipline in its own right.
Who this survey is for
This study is for practitioners. The people who directly analyse, interpret, or use social and internet data. That might include:
- Social listening, media monitoring, digital insight, or campaign analysis
- Search trends and customer reviews
- Forums, communities, and niche platforms
- Netnography, digital ethnography, or digital anthropology
- Discourse analysis, semiotics, cultural or trend analysis
This study is for practitioners. The people who directly analyse, interpret, or use social and internet data. That might include:
- Social listening, media monitoring, digital insight, or campaign analysis
- Search trends and customer reviews
- Forums, communities, and niche platforms
- Netnography, digital ethnography, or digital anthropology
- Discourse analysis, semiotics, cultural or trend analysis
Any other online data source or method that helps decode culture, audiences, and behaviour
If your role is mainly sales, product, or business development, this survey isn’t the right fit.
How your information will be used
1. The survey is anonymous. We only ask for your name/email at the end if you’d like a copy of the report.
2. Responses will be stored securely by The Social Intelligence Lab and reported only in aggregate.
3. Your colleagues, employer, or clients will never see your individual answers.
4. Data may be retained to track trends year-on-year, helping us build a long-term picture of the industry.
5. If you change your mind, you can withdraw your response at any time before submission. After submission, all data remains anonymous and cannot be traced back to you.
1. The survey is anonymous. We only ask for your name/email at the end if you’d like a copy of the report.
2. Responses will be stored securely by The Social Intelligence Lab and reported only in aggregate.
3. Your colleagues, employer, or clients will never see your individual answers.
4. Data may be retained to track trends year-on-year, helping us build a long-term picture of the industry.
5. If you change your mind, you can withdraw your response at any time before submission. After submission, all data remains anonymous and cannot be traced back to you.
Why take part?
By contributing, you’ll help create the first clear benchmark for careers in this field. This evidence that can support fair pay, recognition, and growth opportunities for everyone who works with social and internet data.
Practical details
Time commitment: around 10-12 minutes
Confidentiality: fully anonymous and GDPR-compliant
Time commitment: around 10-12 minutes
Confidentiality: fully anonymous and GDPR-compliant
Who is running this research
The Social Intelligence Lab (SI Lab) is the global community for professionals who analyse and use social and internet data. Our mission is to:
- Build recognition for this work as a professional discipline.
- Provide training, resources, and community for practitioners at all levels.
- Create standards, best practices, and frameworks that help teams succeed with social and internet data.
We believe this work deserves the same recognition and support as more established research and insight disciplines and this census is a first step in making that happen.
Contact us
If you have any questions about this census or our work, please contact:
📧 hello@thesilab.com
🌐 www.thesilab.com
Follow us on LinkedIn: The Social Intelligence Lab
If you have any questions about this census or our work, please contact:
📧 hello@thesilab.com
🌐 www.thesilab.com
Follow us on LinkedIn: The Social Intelligence Lab
To open the census in a larger window, please click here.