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The Use of AI in Career Development: CANADA

The Use of AI in Career Development: CANADA
A small working group, comprised of the original authors of our profession’s Code of Ethics, along with individuals with interest and expertise in AI, are updating the Canadian Code and Competency Framework to reflect the impact of artificial intelligence (AI). With funding support from Magnet (Toronto Metropolitan University), the Canadian Career Development Foundation (CCDF) in association with dmh associates and CareerChat UK, is collaborating with this working group to explore how artificial intelligence (AI) tools are being integrated into career services and/or career education in Canada.

We invite career development practitioners/educators to share their perspectives by completing this short pan-Canadian survey, which will take approximately 15 minutes. The research follows strict ethical guidelines: participation is voluntary, you may withdraw at any time, and no personal details will be stored. If you wish, towards the end of the survey, you will also have the option to volunteer to be part of focus groups on this important subject.
Awareness & Understanding of AI
1.How familiar are you with artificial intelligence (AI)?
2.In your own words, what comes to mind when you think about AI?
3.Have you personally interacted with any AI tools to support your own career development or job search?
Current Use of AI in Career Development Practice
4.As a Career Development Professional (CDP), do you currently use any AI tools in your work with clients and/or students?
5.Which AI tools (if any) have you used in your work?

Please select all that apply
6.How comfortable are you with using AI tools in your practice?
7.To what extent do you trust AI systems to evaluate the needs of clients or students accurately?
8.To what extent do your current clients/students use AI tools for the following?
Not at all
Somewhat
Quite a bit
Very regularly
General advice on how to approach career topics
Personalized career advice
Referrals to other services based on their specific needs
Identifying what careers might suit them
Details about job skills requirements
Data about typical job salaries, progression rates, forecast demand…
Finding specific intern/job vacancies
Finding specific education/training opportunities
Help drafting CV, cover letters, or employer introduction emails
Help preparing for interview/application processes
Providing mock interviews
Long-term personalized support/mentoring as they progress into their career planning
9.Overall, how concerned are you about risks involved in your clients/students using AI tools?
10.Overall, how well prepared do you feel to support your clients/students using AI tools for their career development questions?
Perceived Benefits
11.As a CDP, what do you most want from AI in career development? Please select all that apply:
12.What do you think your clients/students most want from AI tools in their career development? Please select all that apply:
Concerns & Ethical Considerations
13.To what extent are you concerned, if at all, about ethical issues with the use of AI in career development (e.g., bias, fairness, transparency in AI systems)
14.Do you believe that AI systems used in career development are currently fair and unbiased?
15.Which of the following ethical issues concern you the most? Please select all that apply
16.To what extent do you believe there should be clear guidelines on the use of AI in career development?
17.Who should be responsible for ensuring the ethical use of AI in career development? Please select all that apply
Training & Support Needs
18.How would you rate your current understanding of AI technologies used in career development (e.g., resume screening, job search, labour market information etc)?
19.Have you received any formal training or education related to AI and ethics in career development?
20.What is your level of competence in the following areas?
Not at all competent
Somewhat competent
Quite competent
Extremely competent
Basic understanding AI concepts
Effective use of standard AI tools (e.g. ChatGPT, how to write effective prompts)
Ethical use of AI
Advanced application of AI in practice
Understanding AI bias and fairness
Understanding legal regulations (e.g.The Artificial Intelligence and Data Act (AIDA)
How to work alongside AI tools in career planning
How to support clients/students to use AI tools
21.What kind of training or resources would you like to support your ethical and effective use of AI? Please select all that apply:
Development and Evaluation of AI Tools
22.How important to you is it that an AI tool has been developed and evaluated by career development experts before being encouraged for use?
23.What sort of evaluation would you want to see in the development of AI for use in career development? Please select all that apply
Demographic Questions
24.What is your age range?
25.I am...
26.I am ....
27.Which Industry / sector do you primarily work in?
28.In which Canadian region do you primarily work?
29.Do you identify as Indigenous (First Nations, Métis, or Inuit)
30.Do you identify as a person with a disability?
31.Do you identify as part of any other equity-deserving group you wish to share?
Finally…

You have the optional opportunity to continue sharing your ideas and experiences through a consultation group organized by the Canadian Career Development Foundation (CCDF). If you’re interested, please [click here](WE NEED TO DETERMINE WHERE WE SEND PEOPLE) to learn more and sign up.



Thank you so much for taking the time to complete this national survey. Your insights and experiences are incredibly valuable, and they will directly help shape how AI is understood and applied in career development services across Canada.



If you have any questions or would like to connect with the research team, please reach out by contacting us, we’d be glad to hear from you. Email: XXXXXXXXX