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Page: Welcome to Botswana's first comprehensive Media Survey
1. General Info
 answered question313
 
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 Response
Percent
Response
Count
Name:
 
100.0%313
Company:
 
87.2%273
Address:
 
87.5%274
City/Town:
 
100.0%313
Email Address:
 
82.4%258

Page: Media in Botswana Today
1. Where do you get your current General news on Botswana. In order of most preferred source to least preferred. Where a 1 is the most preferred, please fill in below.
 answered question264
 
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 12345Rating
Average
Rating
Count
News Papers44.9% (97)24.1% (52)12.5% (27)11.1% (24)7.4% (16)3.88216
Television19.5% (40)25.4% (52)27.3% (56)17.6% (36)10.2% (21)3.26205
Radio22.5% (47)29.2% (61)25.4% (53)17.2% (36)5.7% (12)3.45209
Internet25.9% (56)13.4% (29)13.4% (29)27.8% (60)19.4% (42)2.99216
Word of Mouth6.0% (12)8.0% (16)19.4% (39)18.9% (38)47.8% (96)2.05201
Other (please specify)
 
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2. Where do you get your current Business news on Botswana. In order of most preferred source to least preferred. Where a 1 is the most preferred, please fill in below.
 answered question263
 
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50
 12345Rating
Average
Rating
Count
News Papers61.7% (142)16.1% (37)9.6% (22)5.7% (13)7.0% (16)4.20230
Television13.0% (25)22.9% (44)31.3% (60)16.7% (32)16.1% (31)3.00192
Radio10.9% (21)34.7% (67)25.4% (49)20.2% (39)8.8% (17)3.19193
Internet23.2% (48)15.5% (32)15.9% (33)27.5% (57)17.9% (37)2.99207
Word of Mouth7.1% (13)11.4% (21)14.7% (27)25.0% (46)41.8% (77)2.17184
Other (please specify)
 
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3. Which media do you consider as the Most TRUSTED (believable) source of information. In order of most preferred source to least preferred. Where a 1 is the most preferred, please fill in below.
 answered question260
 
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 12345Rating
Average
Rating
Count
News Papers30.2% (64)20.3% (43)24.5% (52)17.9% (38)7.1% (15)3.49212
Television38.9% (82)26.1% (55)18.5% (39)12.3% (26)4.3% (9)3.83211
Radio26.9% (58)31.5% (68)27.8% (60)11.6% (25)2.3% (5)3.69216
Internet15.1% (29)14.1% (27)17.7% (34)44.3% (85)8.9% (17)2.82192
Word of mouth6.0% (11)4.3% (8)4.9% (9)9.2% (17)75.5% (139)1.56184
Other (please specify)
 
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4. Please let us know which you prefer the most for the differing content in our News Papers
 answered question263
 
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50
1st
 
Mmegi - DailyMmegi - MonitorGazetteGuardianMid-Week SunEchoMirrorSunday TribuneFutbol BotswanaSunday StandardEconomic ExpressNgami TimesThe VoiceTswana TimesResponse
Count
Best News Paper for Business14.1% (36)4.3% (11)8.2% (21)8.2% (21)0.0% (0)0.8% (2)0.0% (0)1.2% (3)0.0% (0)49.2% (126)11.7% (30)0.0% (0)2.3% (6)0.0% (0)256
Best News Paper for Entertainment3.5% (9)2.4% (6)3.1% (8)1.6% (4)2.4% (6)1.2% (3)0.0% (0)0.4% (1)0.8% (2)2.0% (5)0.0% (0)0.8% (2)82.0% (209)0.0% (0)255
Best News Paper for International News18.6% (44)5.5% (13)9.3% (22)11.4% (27)2.1% (5)0.0% (0)0.8% (2)1.7% (4)0.0% (0)44.9% (106)3.0% (7)0.0% (0)2.1% (5)0.4% (1)236
Best over all news paper15.4% (38)4.5% (11)9.3% (23)8.1% (20)1.2% (3)0.0% (0)0.8% (2)0.8% (2)0.0% (0)45.7% (113)0.8% (2)0.4% (1)13.0% (32)0.0% (0)247
2nd
 
Mmegi - DailyMmegi - MonitorGazetteGuardianMid-Week SunEchoMirrorSunday TribuneFutbol BotswanaSunday StandardEconomic ExpressNgami TimesThe VoiceTswana TimesResponse
Count
Best News Paper for Business27.9% (62)11.3% (25)11.3% (25)19.4% (43)4.1% (9)1.8% (4)0.9% (2)0.5% (1)0.0% (0)16.2% (36)3.2% (7)0.5% (1)3.2% (7)0.0% (0)222
Best News Paper for Entertainment11.7% (25)11.7% (25)14.6% (31)7.0% (15)18.3% (39)15.5% (33)0.9% (2)0.5% (1)3.8% (8)4.7% (10)0.0% (0)0.5% (1)9.9% (21)0.9% (2)213
Best News Paper for International News12.7% (26)5.4% (11)10.3% (21)26.0% (53)10.3% (21)2.5% (5)2.0% (4)1.0% (2)0.5% (1)20.6% (42)3.4% (7)0.0% (0)4.9% (10)0.5% (1)204
Best over all news paper17.2% (35)6.4% (13)13.8% (28)24.6% (50)3.4% (7)2.5% (5)1.0% (2)0.5% (1)0.5% (1)16.3% (33)1.0% (2)0.0% (0)12.3% (25)0.5% (1)203
3rd
 
Mmegi - DailyMmegi - MonitorGazetteGuardianMid-Week SunEchoMirrorSunday TribuneFutbol BotswanaSunday StandardEconomic ExpressNgami TimesThe VoiceTswana TimesResponse
Count
Best News Paper for Business19.0% (41)7.4% (16)20.4% (44)22.2% (48)7.4% (16)2.3% (5)0.5% (1)1.9% (4)0.0% (0)7.9% (17)2.8% (6)0.5% (1)6.5% (14)1.4% (3)216
Best News Paper for Entertainment10.4% (21)8.4% (17)17.3% (35)10.4% (21)14.4% (29)14.4% (29)6.4% (13)1.0% (2)2.0% (4)5.0% (10)0.0% (0)1.5% (3)7.9% (16)1.0% (2)202
Best News Paper for International News18.4% (36)9.2% (18)14.3% (28)19.4% (38)9.7% (19)2.6% (5)1.0% (2)3.1% (6)0.0% (0)10.7% (21)1.5% (3)0.5% (1)9.7% (19)0.0% (0)196
Best over all news paper16.1% (32)7.0% (14)18.1% (36)22.6% (45)7.0% (14)2.5% (5)1.0% (2)0.0% (0)0.5% (1)11.1% (22)1.0% (2)1.0% (2)11.1% (22)1.0% (2)199

5. Which National Radio station do you prefer for the following content?
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1st
 
DumaFMGabzFMRB1RB2YaronaFMResponse
Count
News and general content7.4% (19)22.6% (58)38.1% (98)13.6% (35)18.3% (47)257
Talk shows14.9% (37)28.9% (72)14.1% (35)13.7% (34)28.5% (71)249
Best entertainment13.2% (33)12.4% (31)0.8% (2)9.2% (23)64.4% (161)250
Best overall station13.6% (34)16.0% (40)8.4% (21)17.6% (44)44.4% (111)250
2nd
 
DumaFMGabzFMRB1RB2YaronaFMResponse
Count
News and general content17.0% (37)22.5% (49)12.8% (28)28.9% (63)18.8% (41)218
Talk shows27.2% (61)26.3% (59)10.7% (24)17.0% (38)18.8% (42)224
Best entertainment25.9% (56)16.2% (35)0.9% (2)40.7% (88)16.2% (35)216
Best overall station19.2% (41)23.9% (51)7.5% (16)28.6% (61)20.7% (44)213
3rd
 
DumaFMGabzFMRB1RB2YaronaFMResponse
Count
News and general content21.8% (47)25.0% (54)6.0% (13)21.3% (46)25.9% (56)216
Talk shows22.5% (48)19.2% (41)9.9% (21)21.6% (46)26.8% (57)213
Best entertainment26.0% (56)30.7% (66)6.0% (13)25.1% (54)12.1% (26)215
Best overall station23.6% (50)24.5% (52)6.6% (14)25.0% (53)20.3% (43)212

6. Advertising is everywhere. Where do you prefer to see / hear it most
 answered question261
 
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1st
 
BillboardsRadioEmailSMSNewspapersMagazinesTelevisionResponse
Count
Prefer to Hear/See it21.1% (55)16.9% (44)4.2% (11)3.8% (10)21.5% (56)4.6% (12)28.0% (73)261
2nd
 
BillboardsRadioEmailSMSNewspapersMagazinesTelevisionResponse
Count
Prefer to Hear/See it20.1% (48)26.4% (63)2.1% (5)1.7% (4)20.1% (48)10.0% (24)19.7% (47)239
3rd
 
BillboardsRadioEmailSMSNewspapersMagazinesTelevisionResponse
Count
Prefer to Hear/See it20.7% (49)19.8% (47)6.3% (15)2.5% (6)18.6% (44)11.4% (27)20.7% (49)237

7. What type of advertising do you like least
 answered question261
 
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1st
 
SMSFlyersEmailPostersTVRadioNewspapersMagazineBillboardsResponse
Count
Really do not like33.7% (88)26.1% (68)13.8% (36)6.5% (17)5.4% (14)5.4% (14)2.7% (7)2.7% (7)3.8% (10)261
2nd
 
SMSFlyersEmailPostersTVRadioNewspapersMagazineBillboardsResponse
Count
Really do not like17.6% (41)22.3% (52)20.6% (48)20.2% (47)4.3% (10)4.3% (10)3.0% (7)3.9% (9)3.9% (9)233
3rd
 
SMSFlyersEmailPostersTVRadioNewspapersMagazineBillboardsResponse
Count
Really do not like11.9% (27)22.1% (50)18.1% (41)17.3% (39)5.3% (12)4.0% (9)6.6% (15)6.6% (15)8.0% (18)226
Other (please specify)
 
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8. Any Comments and/or suggestions
 answered question67
 
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 Response
Count
 67

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