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Page: Introduction
1. How would you rate your experience of Christmas Day 2011 on a scale of 1 to 5, where 1 is extremely dissatisfied and 5 is extremely satisfied?
 answered question104
 
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4
 1. Extremely dissatisfied2. Quite dissatisfied 3. Neither dissatisfied nor satisfied4. Quite satisfied5. Extremely satisfiedRating
Average
Rating
Count
1.9% (2)5.8% (6)19.2% (20)42.3% (44)30.8% (32)3.94104

Page: Your views about Father Christmas
2. Do you believe in Father Christmas?
 answered question66
 
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42
 Response
Percent
Response
Count
Yes
10.6%7
No
86.4%57
Don't Know
3.0%2
Other (please specify)
 
4

3. If you answered no to the previous question. At what age did you stop believing in Father Christmas?
 answered question67
 
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41
 Response
Percent
Response
Count
0-5
14.9%10
6
7.5%5
7
9.0%6
8
7.5%5
9
11.9%8
10
10.4%7
11-15
6.0%4
16-18 0.0%0
19+ 0.0%0
Don't know
20.9%14
Does not apply
11.9%8

4. How often do you communicate with Father Christmas in the two months before Christmas?
 answered question45
 
skipped question
63
 Response
Percent
Response
Count
Daily
2.2%1
Once a week or more often
13.3%6
Once a month
11.1%5
Rarely
73.3%33
Other (please specify)
 
21

5. Which methods do you use to communicate with Father Christmas? (select all that apply)
 answered question45
 
skipped question
63
 Response
Percent
Response
Count
I write a letter to Father Christmas every year
20.0%9
I visit Father Christmas at grottos and other Christmas events
26.7%12
I watch tv programmes and films about Father Christmas
64.4%29
I listen to and/or sing Christmas songs about Father Christmas
60.0%27
I put my stocking out every Christmas Eve
53.3%24
I leave a mince pie and some milk out every Christmas Eve
37.8%17
Other (please specify)
 
17

6. How would you rate your experience of communicating with Father Christmas on a scale of 1 to 5, where 1 is extremely dissatisfied and 5 is extremely satisfied?
 answered question63
 
skipped question
45
 Extremely dissatisfiedQuite dissatisfiedNeither dissatisfied or satisfiedQuite satisfiedExtremely satisfiedRating
Average
Rating
Count
19.0% (12)6.3% (4)39.7% (25)25.4% (16)9.5% (6)3.0063

7. How likely are you to recommend Father Christmas to others on a scale of 1 to 5 where 1 is not at all likely and 5 is extremely likely?
 answered question63
 
skipped question
45
 1. Not at all likely2. Slightly likely3. Moderately likely4. Very likely5. Extremely likelyRating
Average
Rating
Count
28.6% (18)6.3% (4)27.0% (17)19.0% (12)19.0% (12)2.9463

8. What other methods would you be interested in using to talk to Father Christmas?
 answered question43
 
skipped question
65
 Response
Percent
Response
Count
iPad app
37.2%16
iPhone app
32.6%14
Website
11.6%5
Podcast
7.0%3
Video on demand
11.6%5
Other (please specify)
 
14

Page: About you
9. Are you male or female?
 answered question64
 
skipped question
44
 Response
Percent
Response
Count
Male
54.7%35
Female
45.3%29

10. How old are you?
 answered question65
 
skipped question
43
 Response
Percent
Response
Count
Under 16
3.1%2
16-24
10.8%7
25-34
43.1%28
35-44
32.3%21
45-54
7.7%5
55-64
1.5%1
65+
1.5%1

11. How many children do you have?
 answered question64
 
skipped question
44
 Response
Percent
Response
Count
I don't have children
56.3%36
1
20.3%13
2
12.5%8
3
7.8%5
4
3.1%2
5 0.0%0
6+ 0.0%0

12. Which country do you live in?
 answered question58
 
skipped question
50
 
AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelgiumBelizeBermudaBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaCambodiaCameroonCanadaCanary IslandsCayman IslandsCentral African RepublicChadChileChinaColombiaCongo [DRC]Congo [Republic]Costa RicaCroatiaCubaCyprusCzech RepublicDenmarkDominicaDominican RepublicEast GermanyEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEstoniaEthiopiaFijiFinlandFranceGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuatemalaGuernseyHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKuwaitLaosLatviaLebanonLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaltaMexicoMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueNamibiaNauruNepalNetherlandsNetherlands AntillesNeutral ZoneNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth VietnamNorwayOmanPakistanPalestinian TerritoriesPanamaPapua New GuineaParaguayPeople's Democratic Republic of YemenPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSomaliaSouth AfricaSouth KoreaSpainSri LankaSudanSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTunisiaTurkeyUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)3.4% (2)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)3.4% (2)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)1.7% (1)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)63.8% (37)17.2% (10)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)0.0% (0)58
Other (please specify)
 
6

13. What is your religion? (This question is optional)
 answered question62
 
skipped question
46
 Response
Percent
Response
Count
No religion
64.5%40
Christian (all denominations)
33.9%21
Buddhist 0.0%0
Hindu 0.0%0
Jewish
1.6%1
Muslim 0.0%0
Sikh 0.0%0
Any other religion (write in)
 
2

14. What is your ethnic group?
 answered question66
 
skipped question
42
 Response
Percent
Response
Count
White Welsh/English/Scottish/Northern Irish/British
57.6%38
White Irish
1.5%1
White Gypsy or Irish Traveller 0.0%0
Any other White background
30.3%20
White and Black Caribbean
1.5%1
White and Black African 0.0%0
White and Asian 0.0%0
Any other mixed/multiple ethnic background
3.0%2
Indian 0.0%0
Pakistani 0.0%0
Bangladeshi
1.5%1
Chinese 0.0%0
Any other Asian background
1.5%1
African 0.0%0
Caribbean 0.0%0
Any other Black/African/Caribbean background 0.0%0
Arab 0.0%0
Any other ethnic group
3.0%2

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