Funeral Service Insider's Casket Survey

 
1. My firm handled this many at-need calls in 2012:
2. My firm has this many locations:
*
3. My firm is located in the following region:
4. My firm's cremation rate is:
5. We present caskets to families in the following ways (check all that apply):
6. If you have a full-casket showroom, how many caskets do you display? (give an average number if you have more than one showroom)
7. We have eliminated a physical casket showroom from one or more of our locations in the past 5 years.
8. Our basic approaches and attitudes toward casket companies are (check all that apply):
9. Who do you feel is the casket leader when it comes to product innovation?
10. What is the best innovation by a casket manufacturer that you've seen over the past year? Explain.
11. Speaking about product innovation, what do you feel is the largest unfilled gap when it comes to caskets?
12. How often are you using video tributes, keepsakes and other types of personalization elements not tied to the casket? (Select just one answer.)
13. If you had to choose just one answer, how do you look at the personalization elements cited above?
14. Have you made changes to your casket pricing within the past year? Why or why not?
15. What was your average casket markup in 2012?
16. In choosing casket companies, how important are the following factors?
Very importantSomewhat importantNot Important
Performance/attitude of the sales rep
Competitive prices/discounts
Product quality/workmanship
Service, fast delivery, product availability
Educational and business-building tools
Product innovation
Support of funeral service associations
Merchandising guidance and tools
"Green" caskets/products available
17. What percentage of your units come from the following vendors today? (assume today is 2012)
18. What percentage of your units came from the following vendors last year? (assume "last year" is 2011)
19. How would you rate the following casket makers on service? (If you've never dealt with a given manufacturer, do not reply)
Very poorAverageExcellent
Aurora
Batesville
Matthews (York and Milso)
Thacker
Astral
Genesis Casket Co.
Chinese casket company
20. How would you rate the following casket makers on quality?
Very poorAverageExcellent
Aurora
Batesville
Matthews (York and Milso)
Thacker
Astral
Genesis Casket Co.
Chinese casket company
21. What percentage discount, including your up-front discount and end-of-year rebate, did your supplier give you this year? (assuming "this year" means 2012)
22. What percentage discount, including up-front discount and end-of-year rebate, did your supplier give you last year? (assuming "last year" means 2011)
23. Do you currently do business with a Chinese casket maker?
24. If you currently do business with a Chinese casket maker, would you recommend others investigate this option? Why or why not?
25. How long (in years) is your contract with your current casket maker?
26. What's the most effective negotiating tactic you use when dealing with casket sales reps?
27. Tell us about an experience with your casket company or sales rep that either pleased or upset you.
28. The results of this survey will be compiled in a special report to be published in Funeral Service Insider. If you are not a Funeral Service Insider subscriber but have taken time to complete this survey and would like a copy of the special report, please provide your email address.
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