Thanks for taking our survey!

This research explores outdoor culture and how people engage with it in 2026.

Your responses will help shape an industry-leading report being crafted by We Are Explorers for their brand partners.

The survey should take less than 10 minutes to complete. All responses are anonymous. As a thank-you for your time, you’ll go into the draw to win a Big Agnes Blacktail 2 Tent worth $425RRP courtesy of our friends at Wild Earth . The boring but necessary T&Cs can be found here. Ready to get started? Let’s do it.

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* 1. How old are you?

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* 2. Where do you live?

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* 3. What is your gender identity?

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* 4. What is your cultural background? Select all that apply.

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* 5. What is your family situation?

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* 6. What is your income level?

Thanks for that! Now we’d like to know a bit more about your relationship with the outdoors.

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* 7. Which best describes your relationship with the outdoors growing up?

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* 8. How often do you engage in outdoor adventure or activities?

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* 9. What outdoor adventure or activities do you engage in most? Select all that apply.

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* 10. What are your main reasons for spending time outdoors? Select all that apply.

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* 11. What are the main things preventing you from spending more time outdoors? Select all that apply.

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* 12. What is your preferred way of engaging in outdoor & adventure activities?

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* 13. Which of the following sounds most like you?

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* 14. Which of the following sounds the most like you?

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* 15. When you’re deciding where to go for an outdoor trip, which of the following most influence your choice? Select all that apply.

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* 16. Which types of outdoor experiences do you do most often? Select all that apply.

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* 17. Which best reflects how you’d ideally like to engage with the outdoors?

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* 18. What types of information do you find most useful for getting outdoors, or exploring new outdoor activities? Select all that apply.

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* 19. Who do you most trust for information or education about outdoor activities? Select all that apply.

Thanks for staying with us! The next few questions are about brands, how you interact with them, and the role they should play in the outdoor and adventure space.

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* 20. Which of the following types of outdoor gear have you purchased in the past 12 months? Select all that apply.

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* 21. Approximately how much do you spend on outdoor gear in a typical year?

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* 22. When buying outdoor gear, which factors matter most to you? Select all that apply.

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* 23. How do you usually buy outdoor gear? Select all that apply.

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* 24. Which statement best describes your approach to buying outdoor gear?

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* 25. How do you typically discover outdoor and adventure brands?

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* 26. Which type of content inspires you most to get outdoors? Select all that apply to you.

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* 27. Which statement best reflects the role you think outdoor brands should play today?

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* 28. For each of the following outdoor brands, please indicate whether you agree that the brand is…

  Environmentally responsible High quality Affordable / good value Feels like it’s “for me” Trustworthy
Patagonia
The North Face
Kathmandu
Zorali
Arc’teryx
Mountain Designs
Finally, a couple of questions about cars and alcohol (separately, of course!)

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* 29. Do you need access to a car to participate in outdoor activities?

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* 30. Which of the following best describes your mindset toward vehicles and outdoor life?

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* 31. Which best describes your current vehicle situation?

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* 32. In what ways do you use a car for outdoor activities? Select all that apply to you.

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* 33. If you were to upgrade or change your vehicle in the next 2 years, how important would outdoor capability be in your decision?

Not Important Very Important
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 34. In which types of outdoor settings do you typically drink alcohol?

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* 35. How often does alcohol feature in your outdoor activities?

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* 36. Compared to a few years ago, your alcohol consumption during outdoor activities is...

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* 37. If you drink, what types of alcohol do you typically drink during outdoor occasions?

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* 38. Anything else you want to tell us about your experience of the outdoors?

Thanks so much for your time. You're now in the draw to win a Big Agnes Blacktail 2 Tent worth $425RRP courtesy of our friends at Wild Earth.

You can check the Terms & Conditions here.

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