Introduction
This annual flash survey complements our long-standing profit survey by offering a timely snapshot of law firm pricing strategy and operations. Over the past decade, sustained rate increases, talent shortages, and growing client pressure have reshaped the legal landscape—putting pricing decisions under unprecedented scrutiny.
This year’s survey also explores how firms are responding to mounting pressure to modernize talent, invest wisely in technology, and manage the rising costs of AI and advanced legal tech. Aligning pricing, profitability, and innovation is now a defining leadership challenge.
Pricing has evolved from ad hoc discounting and legacy rates to structured approaches, robust playbooks, and greater recognition of pricing’s strategic impact on competitiveness and client relationships.
All responses are strictly confidential. The survey includes ten focused questions on pricing trends, fee models, firm culture, tools, and tracking. Participants will receive a summary of results and an invitation to an exclusive webinar.
Thank you for helping shape the future of law firm pricing and profitability.
This year’s survey also explores how firms are responding to mounting pressure to modernize talent, invest wisely in technology, and manage the rising costs of AI and advanced legal tech. Aligning pricing, profitability, and innovation is now a defining leadership challenge.
Pricing has evolved from ad hoc discounting and legacy rates to structured approaches, robust playbooks, and greater recognition of pricing’s strategic impact on competitiveness and client relationships.
All responses are strictly confidential. The survey includes ten focused questions on pricing trends, fee models, firm culture, tools, and tracking. Participants will receive a summary of results and an invitation to an exclusive webinar.
Thank you for helping shape the future of law firm pricing and profitability.