NPA Parking PULSE Survey: 2026 Question Title Sponsored By: Question Title * 1. Are you optimistic about the future of the parking industry? Yes No Not Sure Question Title * 2. What is your confidence that parking revenue will grow by 10% or more next year?ENTER a number 1 to 100:0-39 Low Confidence40-70 Moderate Confidence71-100 High Confidence 0 100 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 3. What is your confidence that you will increase parking locations by 10% or more next year?ENTER a number 1 to 100:0-39 Low Confidence40-70 Moderate Confidence71-100 High Confidence 0 100 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 4. What is the top factor that will enable your business growth this year? Expanding use of tech and automation Increasing parking occupancy Employee retention Dynamic pricing Raising rates Question Title * 5. What is the #1 way you are reinventing your business for success? Dynamic pricing EV infrastructure Added amenity services Multi-modal mobility hubs Transportation shuttle services Question Title * 6. What is the biggest success factor that can favorably impact your business? Acquiring more locations to scale operations Diversifying product and service offerings post-COVID Increasing automation and the use of technology Recruitment and retention of multi-facility leaders Managing parking real estate holdings you own Question Title * 7. What is the most important issue to parking operators for long-term growth? Labor availability Tech advances and automation Increased in-person work nationwide Increased travel and tourism Favorable tax and regulatory environment Question Title * 8. What primary concern keeps you up at night? Growing and expanding parking revenue Acquiring, retaining, and training talent Mergers & Acquisitions and what they mean to the industry AI and its future impact on the industry Economic uncertainty Question Title * 9. What is your economic optimism for the next three quarters? (Enter a number from zero to 100) 0 100 Clear i We adjusted the number you entered based on the slider’s scale. Next
