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10 Questions, 10 Chances to Prove That You're an OI Master of Email Metrics!

We've already recognized the 2022 Masters of Email Marketing Metrics! Soon we'll add the on-demand recording of the webinar where we provided detailed explanations on the answers to the quiz questions to this page. 

But you can still take the quiz to test your skills! 

Need a hint? The linked text in each question sends you to a post on oimetrics.com where you'll find the answer. 

Good luck!

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1. Which of the following is true about unique Click-through Rate (CTR)?

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2. Why is keeping track of bounce rates critical to your email program?

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3. Which of the following is a business metric?

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4. According to research from 'Case Study: Why Click-through Rate Isn't a Good Key Performance Indicator' by Jeanne Jennings, how often was a high Click-through Rate a good indicator of a high Revenue-per-email?

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5. What does click-to-open rate (CTOR) give you a read on?

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6. What is the difference between the delivery rate and the deliverability rate?

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7. According to Geoff Linton's 'Email Measurement Escalator,' 'attribution' falls into which category?

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8. In an A/B split test, your control version conversion rate (CR) is 2.0% and your test version CR is 3.0%. What is your lift/loss for the test?

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9. How do you calculate email click reach rate?

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10. Which type of analytics or metrics help you understand the past so that you can make better decisions moving forward?

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