2024 Independent Home Improvement E-Commerce Survey |
Introduction & Demographics
Consumer expectations have shifted over the last several years, and a comprehensive online experience is now an expectation for retail.
There has not yet been an exploration of this shift and its impact on the independent home improvement channel. In this survey, the North American Hardware and Paint Association asks retailers to share their approaches to e-commerce and overall digital presence.
We appreciate your participation in this survey to help the independent home improvement channel better understand its successes and its opportunities in this area of retail operations.
There has not yet been an exploration of this shift and its impact on the independent home improvement channel. In this survey, the North American Hardware and Paint Association asks retailers to share their approaches to e-commerce and overall digital presence.
We appreciate your participation in this survey to help the independent home improvement channel better understand its successes and its opportunities in this area of retail operations.