Maryville's Moment: Branding Survey

June 2026

The City of Maryville is undergoing a re-branding project. Read about their goals for the project below:

“Currently the City of Maryville’s brand is outdated and incomplete. The City does not have a true comprehensive logo, visual identity, brand standards, and brand manual. This leaves City staff to make decisions about formatting, font selection, logo usage, voice, tone, etc. While staff does their best, it results in inefficiencies and inconsistencies, which are not beneficial for the community.

While a rebrand will result in a refreshed look, the project will ultimately define the City’s brand and ensure staff have the tools they need to create effective and strategic communications. The guidelines and key messages developed from this project will serve as the foundation for all marketing, communications, and engagement projects going forward.”

We will be holding a Community Open House for the project to gather the public's feedback on Thursday, June 11th 4:30-7:00pm at Maryville Community Center. We can't wait to see you there!

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* 1. What describes you best? (Check all that apply)

I live in Maryville

I work in Maryville

I live outside of Maryville

I visit Maryville

I am a Northwest student

I have never been to Maryville

Other (please specify)

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* 2. What is your age?

12 or under

13 - 18 years old

18 - 24 years old

25 - 34 years old

35 - 44 years old

45 - 54 years old

55 - 64 years old

65 - 75 years old

76 years or older

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* 3. When you think of Maryville, what physical assets come to mind? (Check all that apply)

Downtown

Northwest Missouri State

Local businesses

Nodaway County Courthouse

Local schools

Subdivisions and neighborhoods

Mozingo

Rural or agricultural areas

City events

Other (please specify)

None of the above

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* 4. When you think of Maryville, what intangible assets come to mind? (Check all that apply)

The community

The local government

Higher education

History

Small-town charm

Family-friendly atmosphere

Other (please specify)

None of the above

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* 5. How would you describe Maryville to a friend?

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* 6. How have you heard Maryville described? (From locals, friends/family, students, those outside of Maryville, etc.)

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* 7. Does Maryville have a hidden gem? What's something most people don't know about Maryville?

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* 8. What distinguishes Maryville from nearby towns and cities?

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* 9. Why did you choose to live, work, start a business, go to school, etc. in Maryville? What keeps you here?

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Current Maryville Logo

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* 10. Looking at the current logo above, what do you like about it?

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* 11. Looking at the current logo above, what do you NOT like about it?

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* 12. As Maryville begins this process, do you have any thoughts or ideas to keep in mind for the City's future branding and identity? (Themes, colors, other logos you like, etc.)

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* 13. What is your address? (This will not be shared publicly. It is for the Project Team to learn about survey reach across the area.)

Remember: Community Open House on Thursday, June 11th from 4:30 - 7:00 p.m. at Maryville Community Center.