Climate Adaptation in Tourism – A Global Survey on Destinations’ Perception and Responses
Climate change is no longer a distant threat – it is shaping tourism today. Destinations worldwide are facing the challenge of managing risks while seizing opportunities. With this global survey, ITB Berlin and the international consultancy mascontour aim to capture how destinations are responding to climate challenges and what support they need for successful adaptation.

The survey findings will be presented exclusively at ITB Berlin 2026 – jointly developed and delivered by ITB Berlin and mascontour GmbH.

By sharing your perspective from the point of view of the destination that you mainly work in or with, you help ensure that destination representatives worldwide have a stronger voice in shaping the tourism sector’s collective response to climate change.

Participation takes less than 10 minutes, is anonymous and voluntary. Thank you for contributing your experience and insights – they truly make a difference!
14%