HubSpot Developer Experience & Tooling Survey, 2025

Hello HubSpot Developers!

We're always working to improve your experience building on HubSpot, and your direct feedback is the most important input we have.

This quick 5-7 minute survey is your chance to directly influence our roadmap. The results guide our decisions on everything from the APIs we prioritize to the tooling we improve, helping us make your work more productive.

Your responses are confidential. Thank you for your partnership in building a better platform.

Responses will be kept open until November 28, 2025.

Section 1: About You

Question Title

* 1. What is your primary role?

Full-stack Developer

Front-end Developer

Back-end Developer

DevOps/SRE

Engineering Manager

Solution Architect

Data Scientist

Student

Other

Question Title

* 2. Which of the following best describes the organization you primarily build HubSpot solutions for?

A HubSpot Solutions Partner or Agency (building solutions for clients)

An App Partner (building a public app for the HubSpot App Marketplace)

A company that uses HubSpot (building internal-use or private integrations)

A freelance developer/consultant

My own project/company

Other (please specify)

Question Title

* 3. What is the size of the company where you work?

Just me

2-10

11-50

51-200

201-1000

1000+ employees

Section 2: About the Solutions You Build

Question Title

* 4. Which HubSpot products do you primarily build solutions for?

Content Hub (e.g., content marketers, web managers)

Smart CRM (e.g., anyone using core contact, company, deal records)

Commerce Hub (e.g., sales teams, finance, RevOps)

Data Hub (e.g., data analysts, operations teams)

Service Hub (e.g., support reps, customer success managers)

Sales Hub (e.g., sales reps, sales managers)

Marketing Hub (e.g., marketers, campaign managers)

Other (please specify)

Question Title

* 5. Which of the following business problems do your apps or integrations typically solve?

Selling my app as a product on the HubSpot App Marketplace

Creating custom reports or dashboards for better data visibility

Automating a specific business process or workflow

Syncing data between HubSpot and another business system (e.g., an ERP, BI tool, etc.)

Adding new functionality or customizing the UI to overcome a HubSpot limitation

Enriching HubSpot CRM data from external sources

Other (please specify)

Section 3: Your Technology & Tooling

Question Title

* 6. Which programming languages have you used extensively in the past year?

JavaScript

TypeScript

Python

PHP

Ruby

Java

Rust

Other (please specify)

Question Title

* 7. Which front-end frameworks or libraries have you used extensively in the past year?

React

Next.js

Vue.js

Nuxt.js

Svelte

SvelteKit

Angular

Remix

Other (please specify)

Question Title

* 8. Which back-end frameworks or runtimes have you used extensively in the past year?

Node.js (with Express.js, NestJS, etc.)

Python (with Django, Flask, etc.)

PHP (with Laravel, Symfony, etc.)

Ruby on Rails

Java (with Spring)

Other (please specify)

Question Title

* 9. What are your primary IDEs and code editors?

VS Code

Cursor

Windsurf

WebStorm/JetBrains IDEs

Sublime Text

Neovim

Other (please specify)

Question Title

* 10. Which platforms do you use for deploying and hosting your app backend and business logic?

Vercel

Netlify

AWS

Google Cloud

Azure

DigitalOcean

self-hosted

Other (please specify)

Section 4: Developing on HubSpot

Question Title

* 11. Based on your experience, how would you rate the current process for starting a new project or building a new integration on HubSpot?

Very Difficult

Difficult

Neutral

Easy

Very Easy

Very Difficult

Difficult

Neutral

Easy

Very Easy

Question Title

* 12. What has been your single biggest technical challenge or frustration when building on HubSpot?
(For example: a missing API or feature gap, a limitation in UI extensions, a difficult-to-use tool, etc.)

Question Title

* 13. Beyond writing code, what is your biggest operational challenge when managing your apps and integrations on the HubSpot platform?

Managing apps and installations across multiple HubSpot portals.

Navigating the app submission and review process for the Marketplace.

Meeting my company's internal security and compliance requirements.

Monitoring my app's health and troubleshooting customer-reported issues.

Keeping up with and adapting to API deprecations or breaking changes.

Managing different versions or environments of my app (e.g., staging vs. production).

Other (please specify)

Question Title

* 14. When you get stuck, where do you go for answers?

Please rank from top choice to last choice

Question Title

* 15. If "Other" was a top choice from the last question on finding answers, could you please describe what that resource is?

Section 5: The Role of AI

Question Title

* 16. Which AI-powered coding tools do you use regularly?

GitHub Copilot

Cursor

Claude Code

Codex

Gemini CLI

Warp

Windsurf

Other (please specify)

None of the above

Question Title

* 17. When it comes to building on HubSpot, in which of the following areas would AI-powered assistance be most valuable to you?

Writing Code: Generating boilerplate for UI extensions, serverless functions, or API calls.

Debugging & Testing: Helping identify, suggest fixes for, and write tests for errors in your code.

Data & Logic: Assisting in translating business requirements into the correct CRM data queries (e.g., "find all contacts who did X").

Understanding the Platform: Explaining complex HubSpot concepts or summarizing documentation.

Finding Information: Getting answers to questions about our APIs or platform without leaving your code editor.

Other (please specify)

Section 6: Overall Impact & The Future

Question Title

* 18. How valuable is the HubSpot developer platform for achieving your career or business goals?

(0) Not at all valuable: "The platform creates more problems than it solves for me."
(5) Moderately valuable: "The platform helps me accomplish specific tasks, but it's not a core part of my success."
(10) Extremely valuable: "I've built a successful career or business on the HubSpot developer platform."

HubSpot Developer Experience & Tooling Survey, 2025

Question Title

* 1. What is your primary role?

Question Title

* 2. Which of the following best describes the organization you primarily build HubSpot solutions for?

Question Title

* 3. What is the size of the company where you work?

Question Title

* 4. Which HubSpot products do you primarily build solutions for?

Question Title

* 5. Which of the following business problems do your apps or integrations typically solve?

Question Title

* 6. Which programming languages have you used extensively in the past year?

Question Title

* 7. Which front-end frameworks or libraries have you used extensively in the past year?

Question Title

* 8. Which back-end frameworks or runtimes have you used extensively in the past year?

Question Title

* 9. What are your primary IDEs and code editors?

Question Title

* 10. Which platforms do you use for deploying and hosting your app backend and business logic?

Question Title

* 11. Based on your experience, how would you rate the current process for starting a new project or building a new integration on HubSpot?

Question Title

* 12. What has been your single biggest technical challenge or frustration when building on HubSpot?(For example: a missing API or feature gap, a limitation in UI extensions, a difficult-to-use tool, etc.)

Question Title

* 13. Beyond writing code, what is your biggest operational challenge when managing your apps and integrations on the HubSpot platform?

Question Title

* 14. When you get stuck, where do you go for answers?Please rank from top choice to last choice

Question Title

* 15. If "Other" was a top choice from the last question on finding answers, could you please describe what that resource is?

Question Title

* 16. Which AI-powered coding tools do you use regularly?

Question Title

* 17. When it comes to building on HubSpot, in which of the following areas would AI-powered assistance be most valuable to you?

Question Title

Question Title

* 19. If you're open to participating in future HubSpot user research sessions focused on developers, please complete this section with your @ info.

* 12. What has been your single biggest technical challenge or frustration when building on HubSpot?
(For example: a missing API or feature gap, a limitation in UI extensions, a difficult-to-use tool, etc.)

* 14. When you get stuck, where do you go for answers?

Please rank from top choice to last choice