INTRODUCTION
This survey is for: businesses and organisations across Shetland - whether cruise tourism is a major part of your work, affects you only occasionally, or has no direct connection to your business or organisation. Your views are important and we would greatly appreciate you taking a few minutes to share them.

This survey will: Form part of a wider socio-economic study of Shetland’s cruise tourism market in 2026, which will assess its current contribution to the isles and inform recommendations to support the long-term sustainability of the sector.

More than 1,000 passengers and crew have already responded to our visitor survey. This business survey will help us translate visitor activity into income for local businesses, where the benefits are being felt, or what pressures, challenges and opportunities cruise tourism creates.

How long should it take: around 10-15 minutes.

If you’d be willing to speak with us in more detail, you can leave your contact details later in the survey and one of the consultant team will be in touch (via email or WhatsApp).

Confidentiality: All information provided will be treated in the strictest confidence and held securely. Findings will be reported only in aggregate form, so neither you nor your organisation or business can be identified. To help fully assess the sector, along with its benefits, pressures and any support it may require, we would appreciate you sharing as much information as possible, however you only need to provide what you are comfortable sharing.

Data will be securely stored, in line with GDPR requirements, retained only for the purposes of this study and then securely deleted.

Further information: This survey is being undertaken for Shetland Islands Council by McGregor Solutions. For questions, or to request a paper copy of the survey, please contact the consultants at info@mcgregorsolutions.co.uk or message/WhatsApp on +447917127151, or email Shetland Islands Council on economicdevelopment@shetand.gov.uk.

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