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2026 Blogger Survey
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1.
How long does it take you to create a typical blog post?
(Required.)
Less than 1 hour
1 to 2 hours
2 to 3 hours
3 to 4 hours
4 to 6 hours
More than 6 hours
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2.
How frequently do you publish?
(Required.)
More than once per day
Daily
2 - 6 times per week
Weekly
Several posts per month
Monthly
Less than monthly
At irregular intervals
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3.
How long is your typical blog post?
(Required.)
Fewer than 500 words
500 - 1000 words
1000 - 1500 words
1500 - 2000 words
2000 - 3000 words
3000+ words
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4.
How do you use AI for blogging? (Check all that apply)
(Required.)
To generate ideas
To write headlines
To write outlines
To write first drafts
To write complete articles
To suggest edits
To create visuals
To write promotional emails
To write promotional social posts
I don’t use AI
Other (please specify)
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5.
What are your biggest concerns when using AI in your content workflow? (Check all that apply)
(Required.)
Accuracy or factual errors
Tone or voice inconsistency
Search engine penalties or duplicate content
Lack of originality or creativity
Ethical concerns (e.g., plagiarism)
I have no major concerns
I don’t use AI
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6.
What does your typical blog post include? (Check all that apply)
(Required.)
Images (charts, diagrams, infographics, gifs, etc...)
Video
Audio (podcasts)
Contributor quotes
Statistics
Other (please specify)
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7.
How many visual assets (images, charts, graphs, video) do you include in a typical post?
(Required.)
Just one
2-3
4-6
7-10
11+
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8.
Which content formats have you published in the last 12 months? (Check all that apply)
(Required.)
Lists
How-to articles
Guides and ebooks (long form)
Gated content (content behind an opt-in form)
Opinion
Infographics
News and trends
Roundups
Interviews
Webinars
Other (please specify)
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9.
Have you conducted and published original research in the past 12 months?
(Required.)
Yes
No
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10.
What is your process for edits?
(Required.)
I edit my own work
I use AI to edit my work
I "show it to a person two" before publishing (informal)
The process involves an editor (formal)
The process involves more than one editor
Other (please specify)
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11.
How is your content typically promoted? (Check all that apply)
(Required.)
Social media
Search engines (it's optimized to rank)
Email marketing
Influencer collaboration
Paid promotion (PPC, social ads, etc...)
Other (please specify)
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12.
How often do you research keywords for your posts?
(Required.)
Never
Sometimes (10-50% of posts)
Usually (50-90% of posts)
Always (100% of posts)
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13.
What percentage of your posts involve influencer collaboration (quotes, roundups, interviews, etc.)
(Required.)
Never
Sometimes (10-50% of posts)
Usually (50-90% of posts)
Always (100% of posts)
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14.
Do you write guest blog posts for other websites?
(Required.)
Yes
No
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15.
Are you actively optimizing content to be cited or recommended by AI chatbots?
(Required.)
Yes, it's a deliberate part of our strategy
We're experimenting
No
Not sure/don't know what that means
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16.
Which of these have you done to improve AI visibility? (Check all that apply)
(Required.)
Added structured data/schema
Published original data others cite
Earned mentions on third-party sites
Added an llms.txt file
Optimized for question-based queries
None of these
Other (please specify)
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17.
Have you seen measurable referral traffic or leads from AI chat tools?
(Required.)
Growing
Flat
None yet
Not tracking it
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18.
Which of the following challenges are you experiencing? (Check all that apply)
(Required.)
It’s getting harder to attract visitors from search engines
It’s getting harder to attract visitors from social media
It’s getting harder to attract visitors from email marketing
It’s getting harder to get readers to engage with content (share, subscribe, stay on your website)
Other (please specify)
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19.
Do you check the analytics for a typical post?
(Required.)
I don't have access to analytics
Never
Rarely
Occasionally
Usually
Always
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20.
Which metric matters most for your content today? (Select one)
(Required.)
Traffic
Rankings
Leads or pipeline
Email or newsletter signups
Branded or direct search
AI mentions
Revenue
Other (please specify)
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21.
Which of the following best applies to your blog?
(Required.)
The blog delivers strong marketing results.
The blog delivers some results.
The blog delivers disappointing results.
I don't know if the blog delivers results.
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22.
What does success mean to you? (Check all that apply)
(Required.)
Traffic and visibility
Email list growth
Business leads
Ad revenue
Brand building, business
Brand building, personal
Other (please specify)
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23.
How long have you been blogging?
(Required.)
Less than 3 years
3-5 years
5-10 years
10-15 years
15+ years
24.
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