Demand Gen Report invites you to participate in the 2026 ABM Benchmark Survey, designed exclusively for B2B marketing professionals. This study seeks to uncover the latest demand generation trends, innovative tactics, and proven strategies shaping the success of B2B organizations. Your insights will help paint a clearer picture of the evolving ABM landscape—don’t miss the chance to contribute and gain valuable industry perspective!

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* 1. Does your B2B organization actively implement an account-based marketing (ABM) strategy?

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* 2. How long has your company executed its account-based marketing (ABM) strategy?

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* 3. Which statement best describes your current B2B marketing operations?

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* 4. What is the primary goal of your ABM strategy?

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* 5. Which metrics are most critical for measuring ABM success in your organization?

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* 6. How do your ABM initiatives positively impact business growth?

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* 7. What challenges do you face with intent data integration in ABM?

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* 8. How effective are your ABM efforts in meeting organizational goals?

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* 9. How does artificial intelligence (AI) impact your B2B account-based marketing strategy?

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* 10. What marketing technologies do you use to support your ABM strategy? (Select all that apply)

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* 11. How effective is AI in improving your account-based marketing (ABM) campaign outcomes?

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* 12. What are the primary challenges of integrating AI into an ABM strategy? (Select all that apply)?

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* 13. What are the biggest challenges facing your B2B ABM programs (Select all that apply)?

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* 14. How do you select target accounts for your ABM campaigns (Select all that apply)?

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* 15. What data sources do you utilize to build targeted ABM account lists?

  Currently Use Plan to Use No plans to use
Firmographic data
Technographic data
Behavioral and buyer intent signals
Predictive analytics data
Sales team-selected accounts

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* 16. What types of customized content do you use for ABM outreach (Select all that apply)?

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* 17. What are the most important content formats for driving ABM success (select up to five)?

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* 18. Which ABM tactics have delivered the highest ROI for your organization?

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* 19. How do you leverage predictive analytics in your ABM strategy?

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* 20. How many target accounts are currently included in your ABM strategy?

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* 21. What is your current job title or role level?

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* 22. Which industry best describes your organization?

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* 23. What is your company’s total annual revenue?

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