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1. How many pets do you currently care for?

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2. Species

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3. Which ONE method do you use most for your pet's dental health?

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4. How much do you spend currently per MONTH on at-home oral care?

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5. What is your biggest challenge with home dental pet care?

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6. What would most increase your confidence to try a new at-home pet oral-care product? [Select up to 3]

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7. When choosing a pet oral-care product, which ONE matters most?

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8. In the past two years, have you paid for a professional veterinary cleaning? If yes, about how much did it cost?

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9. Assume a once-monthly, no-brush, vet-approved-care product that lasts 30-days at $17.99/month, how likely are you to try it?

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