Welcome!
The UNWTO Silk Road Programme is currently undertaking a programme of work on developing and strengthening the Western links of the Silk Road for tourism. The Western Silk Road routes, an area comprising EU Member States, the Mediterranean basin and the Caucasus, are home to a unique Silk Road heritage which has yet to be fully developed for tourism.
We want this work to be based on your insight and knowledge - the people directly involved in managing and delivering tourism on the ground. The first stage is a Western Silk Road study assessing the tourism potential of the Western Silk Road, in particular:
- Potential strengths and weaknesses of the Western Silk Road tourism brand
- Analysis of existing Silk Road brand positioning within participating member countries along the Western Silk Road
- Analysis of segments of the Western Silk Road with a promising tourism potential
- Key travel motivations linked to transnational tourism routes, and potential source markets
There are 25 to 34 questions to be answered depending on your selections throughout the survey.
At the end of the process there will be the opportunity to be entered into a prize draw to receive a special Silk Road gift to say thank you for your input.
All data provided will be used solely for the purpose of this study and your personal information will not be shared with any external organisation. Names and personal data will be separated from the general statistical analysis.
By submitting the survey, you consent in participation and acknowledge the above.
This project is co-financed by the European Сommission DG-GROW. You can find more information about the Western Silk Road Development Initiative and other activities of the UNWTO Silk Road Programme at Website: http://silkroad.unwto.org
Facebook page: https://www.facebook.com/VisitSilkRoad/