Are you a food shopper over age 18 in Western North Carolina? The Local Food Research Center of ASAP (Appalachian Sustainable Agriculture Project) is conducting research on why people in our community choose the food they do. ASAP is a regional nonprofit working towards the mission of helping local farms thrive, linking farmers to markets and supporters, and building healthy communities through connections to local food. Not a local food shopper? Not a problem! We want to hear from every food shopper in our community.

The survey below will ask about where you shop, what you value most when purchasing food, and what factors motivate or discourage you from purchasing locally grown food. By completing this survey, you are helping local farmers better understand and connect with consumers such as yourself.

Participation in this study is voluntary and you can stop at any time. Your responses will be anonymous unless you choose to share your contact information. We will protect the information that you provide by not attaching your name to your responses and safely storing this information. Any reports using data from this survey will be shared as a summary of all responses. If you have any questions, please contact the research team at By participating in this survey, you agree to your survey responses being part of a research study.

Thank you for your time and input!

Amy Marion and Jessica Ruiz

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* 1. Are you a resident of Western North Carolina?
(This includes the following counties: Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes, and Yancey, and the Qualla Boundary.)

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* 2. What is your age?

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* 3. Are you the person responsible for doing the majority of the grocery shopping for your household?

14% of survey complete.