At Ibbaka, we periodically carry out research as a part of our ongoing work to create a community and dialogue around pricing and innovation. Learn more about Ibbaka.

In this survey, we are capturing insights on how organizations create, communicate and capture (in price) the value of their innovations. We hope this survey will provoke thinking about your innovation and pricing strategies.

If you would like to receive the survey results, please provide your email address at the end.

Thank you for your participation.


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* 1. What drives innovation for your organization? It... (Please select all that apply)

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* 2. Which department within your organization is responsible for innovation? (Please select all that apply)

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* 3. Your organization’s innovation strategy is primarily:

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* 4. Which of the following methodologies best describes your organization’s approach to innovation: (Please select all that apply)

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* 5. What is the typical time horizon for a return on innovation?

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* 6. Which metric(s) does your organization use to measure innovation? (Please select all that apply):

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* 7. How do you measure the success of your innovations?

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* 8. For your organization, pricing for new innovations is: (Please select all that apply)

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* 9. In your opinion, your organization’s approach to pricing for new innovation is:

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* 10. How do your innovations create value for your customers?

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* 11. When considering innovation, which of the following is hardest? (Please rank)

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* 12. What are your organization’s pricing goals when introducing innovations? (Please select all that apply)

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* 13. What are your organization’s overall pricing goals? (Please select all that apply)

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* 14. Your organization’s overall pricing methodology is:

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* 15. Please share any additional thoughts on innovation or pricing.

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* 17. Which department are you in?

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* 18. If you would like to receive a copy of the survey results please provide your email address.

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