The goals for the Marlboro Pike Branding and Wayfinding project:
- Beautify and enhance Marlboro Pike as a catalyst to attract future economic development and create an inviting, pedestrian and bicycle friendly corridor.
- Establish a Marlboro Pike brand and signage program for the corridor.
- Develop a consistent, safe and attractive street beautification program that defines the corridor and controls traffic flow.
- Provide recommendations for locating additional wayfinding signage to highlight Marlboro Pike amenities.
What is branding & wayfinding?
Branding is the development of an identity that differentiates a community, captures its unique collective identity and represents it in a distinct manner.
Wayfinding is a method used to deploy the brand, help people navigate through an area, orient people, and help route you to a destination. The goal of the signage and wayfinding is to highlight the region’s amenities and identify the area as Marlboro Pike.
What is street beautification?
This is a process of making visual and functional improvements to streets and surrounding public spaces that enhance their aesthetic appeal, quality of life and social, economic and environmental well-being.
Branding is the development of an identity that differentiates a community, captures its unique collective identity and represents it in a distinct manner.
Wayfinding is a method used to deploy the brand, help people navigate through an area, orient people, and help route you to a destination. The goal of the signage and wayfinding is to highlight the region’s amenities and identify the area as Marlboro Pike.
What is street beautification?
This is a process of making visual and functional improvements to streets and surrounding public spaces that enhance their aesthetic appeal, quality of life and social, economic and environmental well-being.
What is the purpose of this survey?
The purpose of this survey is to gather your feedback on the color study options developed from previous community engagement to identify a preferred brand logo option.
The purpose of this survey is to gather your feedback on the color study options developed from previous community engagement to identify a preferred brand logo option.
For additional questions about the project, contact Connor Klein at connor.klein@ppd.mncppc.org.
Thank you for your participation!
Thank you for your participation!