The Hand in Hand program gives Uptown Waterloo businesses the opportunity to apply for funding to host public events or activations at their business.

Businesses must be pre approved for funding before submitting applications. Please contact diego.almaraz@waterloo.ca or phone 519-885-1921 for pre approval.

When submitting Hand in Hand applications please allow 3-4 weeks to receive your reimbursement.

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* 1. Have you been pre-approved for this quarterly funding?

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* 2. Attach here any receipts/invoices of expenses related to this application.

If you have multiple receipts, please combine as one PDF or take one photo of all. You can also e-mail additional files to: uptownwaterloobia@waterloo.ca

Only applications that include proof of expenses can be considered.

PDF, PNG, JPG, JPEG file types only.
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* 3. How much funding are you requesting? Round to the nearest dollar.

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* 4. Enter Your Contact Information

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* 5. Select one of the following funding categories:

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* 6. Brief description of funding request. Include item and cost breakdown if possible.
(e.g. "Open House to celebrate 10 years of business in Uptown", "Bench $300 and plants $200")

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* 7. Timeframe
(e.g. "December 10 from 5 to 9 pm", "all summer", "ongoing")

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* 8. Anticipated goals
(e.g. "to beautify our storefront and increase foot traffic", "to spread the word about our summer sale")

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* 9. Please provide an e-mail address where you can receive an e-transfer.
You will receive an e-mail from our payment platform (Plooto), to deposit your funding.

Requirements:
  • The Hand in Hand program is available for Uptown Waterloo BIA businesses only.
  • To be eligible for funding, events must be open to the public and may not be used for personal gain. 
  • The Uptown Waterloo BIA does not share the ideas or opinions expressed by the business or performer of your event.
  • It is the responsibility of each business to organize and execute the event proposed. The sole mandate of the Hand in Hand Program is to subsidize the financial cost for the event.
  • Businesses must submit their proposal before the event to be considered.
  • When submitting Hand in Hand applications please allow 3-4 weeks for approval.
  • Funding will be administered by our payment platform Plooto via EFT.

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