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1. What 1 to 3 words describe how BCBS's programs have affected you?

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2. What do you come to BCBS for that you can't get anywhere else?

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3. When you think about what keeps you connected to BCBS, what comes to mind?

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4. Is there anything about your experience at BCBS that didn't work well for you ? Anything that felt like an obstacle to the experience you hoped to have?

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5. In five years (2031), what should BCBS still be doing — and what should it do differently?

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6. How likely is it that you would recommend BCBS to a friend?

Not at all likely
Extremely likely

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7. What else would you like us to know as we plan for BCBS's future?

T